Jiefangbei pedestrian Street ranks first in the country! Alibaba's technology helps Chongqing night market

Chongqing is located in southwest China, and its unique climate, landscape and humanities have created unique conditions for the development of night economy.60 per cent of Chongqing's urban consumption occurs at night, and sales in shopping malls from 6pm to 10:00 account for about 60 per cent of Prida throughout the day, and the night economy plays an important role. "

Zhang Zhikui, director of the Chongqing Municipal Commission of Commerce, made a remark that Yu Hong, general manager of Alibaba's China domestic Trade Department, finally really realized it.On July 24, he came to Chongqing for the first time.On the plane, walking into the city, "I feel very shocked."The whole city makes me see more economic vitality. "He said that Alibaba and the city to carry out night market cooperation, to focus on Chongqing.Because the night consumption in Chongqing makes him see that there is a great chance of continuous promotion."Nanan District of Chongqing is our most central and most committed city benchmark."

He said at a news conference on the opening day of the digital convenience night market jointly operated by the government of Nan'an District of Chongqing and Ali 1688. In July, the Chongqing night market not only got the digital empowerment of Ali 1688, the largest online domestic trade wholesale platform in China, but also the bustling Jiefangbei pedestrian street in Chongqing became one of the first "national demonstration pedestrian streets" on the 23rd. From January to May, the turnover and passenger flow of Jiefangbei pedestrian Street won the first place among the 11 pilot pedestrian streets in the country. 

On July 24, the digital night market on Jinhui Tongyuan Road, located on Nanbin Road in Chongqing, opened.There is catering on the left and a stall on the right.Perfume, T-shirts, potted plants, Facebook toys, water cannons, cosmetics, etc., lights flashing, dazzling. If you don't look carefully, such a night market is no different from the usual.

But the secret is hidden on a green code hanging directly in front of all the stalls.This is the management code specially set by Alibaba for all night market operators."Business codes need to be entered into ID card, mobile phone number, mobile location and other information when the shopkeeper applies, and the government departments will quickly examine and verify them online.Operation code can provide sign-in, management score, service supervision and so on.Consumers can also scan the code to check the merchant information, grade and complain to the merchants, and the organizers can have more evidence to rely on and a way to follow when managing the night market. "Yu Hong said.According to the person in charge of Alibaba, don't underestimate this QR code.It is supported by a number of Ali technologies. First, big data empowers, through data collection, the management code can provide business advice to stall owners, customer demand suggestions for geographical location, purchase suggestions, and merchant training suggestions from Ali 1688 Business School of small and medium-sized Enterprises; the second is to improve online risk control.

As long as merchants purchase goods from Ali through the operating code, all the goods can be traced back to the factory."Merchants can also quickly accumulate credibility through business codes, and each transaction can increase the amount of credit."Yu Hong said that the lack of restocking funds, worried about the pressure of goods, capital turnover is not over, is a common problem faced by stall operators.On the financial side, Ali 1688 implements the policy of "double compensation", which benefits both the supply side and the purchase side.

On May 29th, Ali 1688 issued a "convenient night market" support plan, providing more than 70 billion yuan in interest-free credit to the night market economic supply zone directly supplied by its online factories.It is no longer a pipe dream to sell and pay again; on the supply side, Ali 1688 encourages foreign trade factories with high-quality production capacity to turn to domestic sales, connecting the digital night market with good international supply.Similarly, Ali 1688 will also provide foreign trade factories with a cumulative 60 billion yuan "zero account period" quick payback limit and 9 billion yuan in low-interest loans to help factories solve the problems of cash flow and capital chain.(Translated by Xi Xiaoxuan, Fathom Language Limited)