We will stay firmly rooted in Chinese culture. We will collect and refine the defining symbols and best elements of Chinese culture and showcase them to the world. We will accelerate the development of China’s discourse and narrative systems, better tell China’s stories, make China’s voice heard, and present a China that is credible, appealing, and respectable.

堅守中華文化立場，提煉展示中華文明的精神標識和文化精髓，加快構建中國話語和中國敘事體系，講好中國故事、傳播好中國聲音，展現可信、可愛、可敬的中國形象。