貓經濟

貓經濟

大家好，歡迎來到碰詞兒現場！咱們今天要談論“貓經濟”。

中國5900萬隻寵物貓催生了“貓經濟”。2017年，我國寵物行業市場規模達到1340億元，比2016年的1000億元規模有所上升，而寵物貓是寵物行業的一個重要分支。

“貓經濟”涵蓋的産品和行業除了常規的貓糧、貓咪服飾、毛髮護理用品、逗貓器、便便耙、貓咪葬禮及寄存服務等“吸貓”用品之外，還有利用貓咪來吸引用戶的貓咪咖啡館、雲養貓等商業形式。

此外，用寵物貓圖片製作的付費表情包以及有廣告植入的貓咪視頻和微網志也屬於“貓經濟”的範疇。隨著網際網路技術的發展，虛擬養貓遊戲也逐漸受到關注。

cat economy

Hi! Welcome to “About China”! 

In today’s program, we will talk about ” cat economy”. 

China's 59 million feline pets have spawned a "cat economy", a key sector of the overall pet industry that was worth 134 billion yuan ($20.5 billion) last year, up from 100 billion yuan in 2016.

Beside the conventional cat food, cat fashion, fur care products, cat teaser, pooper scooper, cat funeral and internment services, the cat economy covers products and industries, such as cat cafes, cloud cat petting that use cats to attract consumers. 

In addition, the paid-for digital emojis and stickers of cats and cats videos with product placements, as well as cat micro-blog, are also the category of "cat economy". With the development of Internet technology, the virtual cat petting game is also getting more and more popular.

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