As a national animation professional festival, China International Cartoon & Animation Festival is an important platform for the annual display of the development of the Chinese animation industry, and is also an important window for the global animation industry to enter the Chinese market. The business segment of the China International Cartoon & Animation Festival is the International Animation & Game Business Conference (“iABC”), will be held at the First World Hotel Hangzhou from April 25th to 27th this year. The event will focus on five sections of “content trading, copyright authorized, creative venture capital, business matching and theme parts".

iABC is considered to be the trend of China's animation and game industry and a platform for professionals to exchange business work. It has become a bridge for cooperation between Chinese and foreign animation companies. In 2017, iABC attracted 1539 companies and 2197 business people from 17 countries and regions including the United States, Canada, France, Italy, Japan, and Ireland. According to incomplete statistics, there were 2061 docking negotiations conducted on-site, and initially 986 cooperation intentions were reached, of which 340 were international cooperation intentions.

Compared with previous years, this year's business conference carry out highlights frequently. Buying clubs and one-on-one talks will invite more than 100 buyers, including domestic and foreign traditional media, new media, and distribution agencies, to the scene to select excellent animation films at home and abroad. At the meeting, some new films will be released,such as the "Infinite Circle" of Oriental Creative Color , the "the Beijing Opera Cats in the third season" of the Dazzling Star, the "Night Lolita in the sixth season" of Jingying Group, etc.. the 2:10 Animation CO.LTD., and China Literature will also release new films.

In terms of international lineup, Canada, the United Kingdom, Malaysia, Russia, and South Korea will participate in this year’s event. Among them, animation companies in Malaysia will organize a group to participate in iABC for the first time. As a member of the Malaysia groups, Pixelline Production and Animonsta Studios Sdn.Bhd. are two companies that cannot be underestimated. Take Animonsta Studios Sdn.Bhd. for example, the company is adept at presenting local style through entertaining stories and memorable characters, focusing on movies, TV series sales and other related products in the intellectual property business. Founder Bhd also has industry experience in producing 3D animated films and television series. “A comprehensive understanding of the video game and animation industry has made us an expert in the industries we work in. That's why we are the best one of the leading CGI studio in Malaysia region.” Bhd said, “We have the ability to make personal plans and solutions depending on our customers, which allows us to work closely with some of the largest companies in the industry. Regardless of concept or production, we are willing to take risks for each project."

Under the organization of the Consulate General of Canada in Shanghai, Canadian animation companies will continue to organize delegations to participate in this year's iABC, to find content that can cooperate with and jointly develop, and to build and maintain friendly business bridges with Chinese companies.

The KOCCA (Korea Creative Content Agency) is a comprehensive industrial support organization as a foundation for the creation of cultural industries, training talents, promoting development, production, circulation, and marketing of Korean culture, and the development of foreign markets. It organizes twenty companies to participate in this year's iABC.

It is reported that the current hot IP in the market will also be authorized for release at the meeting. The conference specially invited the China Literature to publish "Battle through the heavens" and "The King's Avatar". Empire Multimedia Corporation will publish "Assassin's Creed". Three companies, including JY Animation Co, ltd., GZ Art-land Holding Co., ltd., and Alpha Group Co., ltd. will announce the big IPs and will promote and release with the theme of the 2018 authorization and cooperation plan about the IPs.

In addition, this year's iABC has set up some new parts of e-Sports Club Investors' Meeting, e-Sports Transboundary Exchange Conference and a Matchmaking Fair of animation game content with Cosers. This setting is in order to grasp the market trend and explore the direction of the animation and game industry deeply.

來源： 中國網    | 作者：胡清林 俞霄    | 責編：胡清林    審核：張淵

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