中國網浪潮資訊 10月10日，以“融合”為主題的第十三屆中國國際襪業博覽會在浙江諸暨開幕。本屆襪博會舉行了開幕式暨第二屆“大唐杯”襪藝設計大賽啟動儀式、“時尚·創業·創新”項目簽約儀式、“時尚襪藝 創新襪都”2017襪業創新發展研討會、“走進大唐”國內外襪業企業對接洽談會、襪業展銷會、大唐騰飛30年圖片展等活動。

On October 10th , The 13th China International Hosiery Industry Exposition whose theme was "fusion" opened in Zhejiang Zhuji. And the Hosiery Industry Exposition held the opening ceremony and the 2nd “Datang Cup” art design competition of hosiery , "Fashion, Entrepreneurship and Innovation" projects signing ceremony, "Fashion hosiery art, innovative capital of hosiery" 2017 Seminar on Innovation and Development of Hosiery Industry, "Walking into the Datang” domestic and foreign hosiery enterprises butt joint symposium, the hosiery fairs, 30-years photo exhibition of Datang’s rise and other activities.

徐德文/攝

Photo taken by Xu Dewen

從襪業到襪藝    以襪子為圖騰

From Hosiery Industry to Hosiery Art, Take Hosiery as the totem

　　諸暨大唐鎮是全球最大的襪子生産基地，擁有從原料、機械、定型、包裝、行銷、物流等全過程的完整産業鏈，2016年年産襪子77億雙，素有“國際襪都”之譽。

Datang Town of Zhuji is the world's largest hosiery producing base with a complete industrial chain of the whole process of raw material, machinery, finalize the design, packaging, marketing, logistics and others. The annual output of hosiery in 2016 was 7.7 billion pairs of socks. And it has the reputation of "International capital of hosiery".

　　2015年，特色小鎮在浙江發源，佔據重要地位的大唐襪藝小鎮，成為浙江省首批特色小鎮。

In 2015, Characteristic Towns originated in Zhejiang Province and Datang Hosiery Art Town with an important position became the first batch of Characteristic Towns of zhejiang province.

　　大唐鎮黨委副書記、鎮長王其軍：“2015年3月，夏寶龍書記來大唐調研，5月，開始籌備特色小鎮創建申報，原來申報的名稱為襪業風情小鎮，在時任浙江省副省長袁家軍的指點下，最後確定為襪藝小鎮，對大唐襪業的轉型升級提出了更高要求。”

Deputy Secretary of CPC（Communist Party of China ） and mayor of DaTang Town Wang Qijun said: "the secretary Xia Baolong came to Datang for research in March 2015. In May, we drawn up a plan to prepare the declaration of characteristic town and the original declaration name was romantic town of hosiery. Under the direction of Vice Governor of Zhejiang Province Yuan Gujun, it was finally determined as the Hosiery Art Town. And it put forward higher requirements to the transformation and upgrading of Datang Hosiery."

　　襪藝小鎮規劃面積2.96平方公里，位於諸暨市區西側，計劃總投資55億，分三年建設，由姚穆、龐國芳兩位院士擔綱顧問，重點規劃智造矽谷、時尚集市、眾創空間三大區域。截至2016年底，襪藝小鎮已累計完成投資42.68億，入駐企業617家，實現規上工業總産值94億。

The planning area of Hosiery Art Town was 2 .96 square kilometers, which is located in the west side of Zhuji. The total investment was planned for 5.5 billion, dividing into three years' construction, appointing Yao Mu and Pang Guofang two academicians as consultants, emphasically planning Intelligent Manufacturing Silicon valley, fashion market and the mass innovation space 3 areas. By the end of 2016, the Hosiery Art Town had completed the investment of 4.268 billion yuan, with 617 companies entering and realizing 9.4 billion yuan the total industrial output value above the scale.

　　依託襪藝小鎮，大唐襪業産業脫胎換骨。在襪子産量減少8億雙（2014年85億雙，2016年77億雙）的背景下，2016年，大唐鎮實現財政收入8.7億，同比增長9.6%。新認定省級以上科技型企業20家，新增規上工業企業21家。兩年累計獲得發明專利28項，獲得實用新型專利536項。兩化融合、騰籠換鳥、機器換人等模式被列入省級試點，新型工業化示範基地通過國家工信部評審，獲評全國襪業知名品牌創建示範區，大唐襪業區域品牌榮登2016年中國區域品牌價值百強榜第13位，品牌價值340.63億，潛在價值627.95億。在襪業轉型升級的背景下，襪藝小鎮打破了傳統貼牌代工、低價惡性競爭的怪圈，迎來了新發展。

Relying on the Hosiery Art Town, the Hosiery Industry of Datang has changed. Under the background of a loss production of 800 million pairs of socks (8.5 billion pairs in 2014 and 7.7 billion pairs in 2016), the financial revenue of Datang in 2016 realized 870 million, increasing of 9.6% compared with the same time last year.  It newly identified 20 technology enterprises above provincial level and 21 new industrial enterprises above the scale. In the past two years, it have totally obtained 28 patents for invention and 536 patents for utility model. Two turns of fusion, vacating cage to change bird and machine replacing human are included in the provincial pilot. The new industrial demonstration base was reviewed by the Ministry of Industry and Information Technology of China, regarding as the national well-known hosiery brands demonstration area. The regional brand of Datang Hosiery ranked 13th of the list of the top 100 brands in China, with a brand value of 34.063 billion and the potential value of 62.795 billion. In the background of the transformation and upgrading of the hosiery industry, the Hosiery Art Town broke the cycle of traditional labelling and vicious competition of low-price , ushering in a new development.

　　在轉型升級的同時，大唐鎮加大了基礎設施建設，以3A景區創建的要求，提升集鎮面貌和品位。

At the same time of transformation and upgrading, Datang town has increased its infrastructure construction and promoted the status and taste of the marketing town with the requirement of 3A scenic spot.

　　王其軍表示，通過特色小鎮的創建，大唐鎮將打造成全球唯一的以襪子為圖騰的特色小鎮，並力爭成為全球最先進的襪業製造中心、全球最頂尖的襪藝文化中心、全球唯一的襪業主題景觀空間和襪業旅遊目的地。

Wang Qijun said that by creating characteristic town, Datang Town will make the world's only characteristic town which takes hosiery as the totem and strive to become the world's most advanced hosiery manufacturing center, the world's top hosiery art cultural center, the world's only hosiery theme landscape space and the hosiery tourist destination.

徐德文/攝

Photo taken by Xu Dewen

“大唐心”    引領大唐襪業創新核變

“The Heart of Datang” leads the innovation of the Datang Hosiery Industry

　　“銀離子纖維、發熱紗、超細旦氨綸纖維……”在襪藝小鎮展廳中，中國網作者看到一項項創新型高性能纖維，正在打破人們對襪子的傳統印象。

"Silver ionic fibers, hot yarns, ultra-fine polyurethane fiber... "In the hall of Hosiery Art Town, reporter from China.Com.Cn saw a series of innovative high performance fibers which is breaking the traditional impression of people to hosiery.

丁薩/攝

Photo Taken by Ding Sa

　　近3年來，全自動織縫翻檢智慧一體襪機、抗菌防臭的功能性纖維、預防靜脈曲張的醫療襪等産品向繼在諸暨問世，引領著全球襪機、原料和襪子的發展方向。這背後，有一個以“襪業智庫”為核心的創新服務綜合體在支撐。

In recent 3 years, automatic weaving-seaming-turning over-checking smart hosiery machine, antibacterial deodorant functional fiber, medical hosiery preventing of varicose veins and other products are produced successively in Zhuji, leading the global hosiery machine, raw material and the development direction of hosiery. Behind this, there is an innovative service syntheses whose core is the "Hosiery Industry Think Tank" supporting it .

　　大唐鎮黨委書記田海斌介紹，大唐襪業創新服務綜合體是襪藝小鎮的心臟和發動機，下轄浙江紡織襪業研究院、世界襪業設計中心、智慧財産權快速維權保護中心、品牌提升服務中心等9個平臺。

Secretary of the Party Committee of Datang Town Tian Haibin introduced that Datang Hosiery innovative service syntheses is the heart and engine of Hosiery Art Town. It is governed by 9 platforms such as Zhejiang Textile and Hosiery Research Institute, World Design Center of Hosiery, Intellectual Property Rights Rapid Protection Center, Brand Promotion Service Center and others.

　　田海斌：“這些平臺以政府主導、企業搭臺、高校參與的形式，有效整合産業鏈各要素，解決技術創新、産品創新和業態創新瓶頸問題，推動襪業轉型升級。”

Tian Haibin said: "the platforms in the form of government-leading,  enterprise setting up the stage and the participation of universities, effectively integrating every elements of industrial chain, solving the bottleneck problems of technical innovation, product innovation and business mode innovation, promoting the transformation and upgrading of hosiery."

　　浙江紡織襪業研究院是一家集紡織襪業技術研究與科技成果轉化等功能于一體的研究中心，包括紡織材料研發中心、智慧裝備關鍵技術研發中心、産品設計打樣中心、襪業産品品質檢驗檢測中心和政産學研協同中心。來自西安工程大學的金京教授，是研究院的副院長，長期坐鎮大唐襪藝小鎮，他介紹：“有些瓶頸問題不是一朝一夕就能解決的，高校團隊和襪業企業‘戀愛’時間可能要幾年。”

Zhejiang Textile and Hosiery Research Institute is a research center which combines the research of hosiery technology and transformation of scientific and technological achievements and other functions as a whole, including textile material Research& Development center, intelligent equipment key technology Research& Development center, product design and proofing centre, hosiery products quality testing center and political products and research collaboration center. Professor Jin jing from Xi 'an Engineering University, the vice President of the institute, who is in Datang Hosiery Art Town for long-term time introduced that: "some bottleneck problems can not to solve overnight, the “love time”of college team and hosiery enterprises may be a few years."

　　世界襪業設計中心是一個校地共建的創意設計基地，是由諸暨市政府與中國紡織服裝教育學會合作，聯合27家高校院所，組織開展校地合作的雲端人才庫。這個中心的成功運營，使大唐襪業涌現了一批引領全球設計風向標的企業。兩年來，浙江創美文化傳播有限公司開發出200多款“阿格萊德”功能性運動襪，獲得24項國家發明專利和實用新型專利；諸暨市卡拉美拉品牌管理有限公司推出的“焦糖瑪琪朵”品牌，使每一雙襪子有了自己的故事，現已成為電商買家競相追逐的時尚寵兒。

World Hosiery Design Centre is a creative design base built by colleges and local place. It is a cloud talent pool cooperated by Zhuji Government and the Chinese Textile and Clothing Education Society , combining of 27 colleges and universities, organizing and carrying out the cooperation of the colleges and local place. The successful operation of this center has led to the emergence of a group of enterprises leading the global design. In the past two years, Zhejiang Chuangmei Cultural Communication co., LTD has developed more than 200 "Agryad" functional sports socks and has obtained 24 national patents for invention and utility model patents. The "Caramel Macchiato" brand which is launched by Zhuji Kalamara Brand Management co., LTD., has made each pair of socks have their own story and has become a fashion favorite among E-commerce buyers.

徐德文/攝

Photos taken by Xu Dewen

　　在這輪轉型升級的風口中，諸暨市襪業企業技術創新和創意設計的最終成果體現在産品的銷售和利潤上，永新集團研發的發熱錦綸絲和冰涼錦綸絲兩隻新産品，暢銷國內外；華詩秀的龍鳳襪市場上最高賣到500元一雙；“焦糖瑪琪朵”、“阿格萊德”等品牌收穫了産品利潤率20%—40%的高附加值。2017年1至8月，諸暨市襪業産業實現産值183.53億，同比增長18.2%；利潤8.18億，同比增長23%；實現地方稅收6784萬。

In the period of this round of transformation and upgrading, the final results of technological and creative design innovation of hosiery enterprises in Zhuji City reflects in the product sales and profits. Fever nylon yarn and nylon yarn cold two new products developed by Yunghsin Group sell well both at home and abroad; The dragon and phoenix socks of Huashixiu sell up to 500 yuan a pair. Brands such as "Caramel Macchiato" and "Agryder" harvested 20 to 40 percent of the high added value of product profit margins. From January to August 2017, the production value of the hosiery industry in Zhuji City realized 18.353 billion, increasing 18.2% compared with the same time last year. The profit was 818 million, increasing compared with the same time last year and realizing 67.84 million local revenue.

　　未來，大唐襪子，不僅僅只是一雙襪子。

In the future,Datang Hosiery will not just be a pair of socks.

　　中國網作者 丁薩 綜合報道 翻譯 陳萍萍

來源： 中國網    | 作者：丁薩 陳萍萍    | 責編：張雲松    審核：張淵

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