中國網浪潮資訊 據斯里蘭卡當地媒體8月13日報道，斯里蘭卡政府正與中國電商巨頭阿里巴巴洽談促進當地廣受歡迎的錫蘭紅茶的網上銷售。

CNCAO NEWS Sri Lanka's government is in talks with China's e-commerce giant, Alibaba, to promote online sales of the country's popular Ceylon tea, a local media reported on Aug 13.

　　斯里蘭卡出口發展局局長Jeevani Siriwardene在科倫坡國際茶文化節上表示，此舉能夠促進斯里蘭卡茶葉産業的銷售增長。

The move was one of the ways in which the Export Development Board (EDB) is supporting the tea industry to increase sales, Jeevani Siriwardene, director-general of the EDB told the Colombo International Tea Convention held in Colombo.

　　“我們已經與阿里巴巴進行初步探討關於錫蘭紅茶在他們的平臺上銷售的事宜。”她還説道，出口發展局同樣希望鼓勵茶葉公司在網上搭建自己銷售渠道，將茶葉直接銷售給消費者。

"We have started initial talks with Alibaba to supply Ceylon tea through their platform," she said. The EDB also wants to encourage tea companies to set up their own online trading portals to sell tea directly to consumers, she added.

　　斯里蘭卡政府將為紅茶行銷撥款，同時放眼於找尋零售商合作夥伴。Jeevani Siriwardene認為斯里蘭卡可以考慮與一些品牌比如星巴克生産一些聯名産品。

The government can allocate fund for marketing and was looking at developing partnerships directly with retailers. "Maybe we can consider co-branding with multinationals like Starbucks, " she added.

　　錫蘭紅茶成為了全球熱銷品牌，尤其是在中國市場。去年，斯里蘭卡發起了一個新的活動促進錫蘭紅茶在中國市場的行銷，主要針對女性消費者。

Ceylon Tea has become a popular global brand especially in the Chinese market. Last year, Sri Lanka launched a fresh campaign to promote Ceylon Tea in China mainly eyeing female consumers.

（中國網綜合 翻譯 尤迎寧）

來源： 中國網綜合    | 作者：中國網綜合 翻譯 尤迎寧    | 責編：胡金    審核：張淵

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