中國網浪潮資訊 近年來，萬事利絲綢在北京奧運會、上海世博會、G20杭州峰會……世界級盛會上頻頻亮相，以精妙的設計與精湛的工藝一舉成名，登上了國際舞臺。萬事利的品牌之路也被牛津大學賽德商學院、哈佛商學院作為企業經典案例收入教材，題為《萬事利：中國的愛馬仕》。

CNCAO NEWS In recent years, Wensli Silk has frequently striken a pose on the world stage in Beijing Olympic, Shanghai EXPO, G20 Hangzhou Summit and other world-class events and achieved instant fame by its delicate designs and excellent techniques boarding the international stage. The brand road of Wensli was also included in the textbooks of Said Business School, University of Oxford and Harvard Business School as a classic case, named Wensli: Chinese Hermes.

　　作者了解到，萬事利從傳統産業到走向國際，離不開技術創新，産業創新。萬事利絲綢文化創意産業園是集絲綢工業生産、創意設計、技術研發、現代物流、工業旅遊于一體，也是萬事利轉型升級的縮影。這裡有絲綢行業唯一的國家企業技術中心，以及新絲路博士後工作站與設計研發中心。

The reporter knew that it was the innovation of technology and industry that made Wensli from traditional industry to the whole globe. Wensili Silk Culture Creative Industry Park combines industrial producing of silk, creative designing, technique developing, modern logistics and industrial tourism and it is also an epitome of the transformation and upgrading of Wensli. It also has the only National Enterprise Technology Center of silk industry along with the Post-Doctoral Work Center and Design Research Center.

　　據悉，2013年，萬事利與法國百年絲綢企業MARC　ROZIER達成戰略合作。2014年，曾擔任愛馬仕紡織板塊CEO的巴黎特加盟萬事利。2015年萬事利成功組建國際設計團隊，與法國、義大利等國外設計師團隊的融合，萬事利設計團隊的實力不斷提升。從單純出口國際市場到用好國際國內兩個市場、兩種資源，實現國際國內的設計、研發、製造、品牌、渠道資源的深度整合，萬事利的國際化之路越走越寬。

It is known that in 2013, Wensli achieved strategic cooperation with MARC ROZIER, a hundred-year-old entreprise in France producing silk. In 2014, Barrat, once the CEO of textile plate of Hermes, joined Wensli. In 2015, Wensli successfully set up an international team for designing and combined with French, Italian and other countries' designing teams that the actual strength of Wensli team got continuous improved. From solely exporting to the global market to making great use of international and inbound markets and two of these resources to achieve profound integration of the international and inbound designing, researching, manufacturing, brands and channel resources, the internationalization road of Wensli goes wider and wider.

　　（中國網 作者邱玉潔 實習生王思楊 綜合報道  翻譯 孫吳琦）

來源： 中國網    | 作者：邱玉潔 實習生王思楊 孫吳琦譯    | 責編：胡金    審核：張淵

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