中國網浪潮資訊 受法國尼斯市政府、法中文化藝術交流中心和聯合國教科文組織等邀請，中國國家藝術基金資助項目舞蹈劇場《遇見大運河》將於今年6月24日啟程，遠赴歐洲正式開啟世界巡演。同時，也標誌著杭州市旅遊委員會2017“最憶是杭州”全球市場行銷項目歐洲市場跨界行銷項目的啟動。

CNCAO NEWS Being invited by France Nice City, France-China Cultural and Arts Exchange Center, United Nations Educational Scientific and Cultural Organization and so on,The China national art fund's dance program “To Meet the Grand Canal” will depart on June 24 and travel to Europe to officially open the world tour. At the same time, it also marks the launch of the Hangzhou Tourism Committee's 2017 "The Memorable Hangzhou" global marketing project in Europe.

　　歐洲是杭州主要的入境市場，此次巡洋的法國尼斯是杭州的友好城市。據介紹，此次設計的演出節目單、演出門票上植入杭州旅遊元素，並在節目演出現場進行杭州旅遊展示宣傳，以及與觀眾的互動內容。

Europe is the main entry market of Hangzhou, and France Nice cruised this time is a friendly city to Hangzhou. According to introduction, Hangzhou tourism elements are implanted into the designed performance programs and tickets, and it will also show and promote Hangzhou tourism as well as the interactive content with the audience on the show's spot .

　　據杭州旅委介紹，該項目作為“旅遊+文化”的行銷方式的首次體現，通過藝術展演向世界全面展示杭州旅遊形象。

According to the introduction from Hangzhou Tourism Committee, the project shows Hangzhou tourism image comprehensively to the world through artistic performance as first "Travel + Culture" marketing reflection.

　　另據了解，今年7月G20峰會期間，將有50輛宣傳杭州旅遊形象的計程車將在G20舉辦城市德國漢堡期亮相，成為漢堡街頭和G20會場周圍一道亮麗的風景線。

It is also known that during the G20 Summit in July this year, there will be 50 propaganda taxis promoting Hangzhou tourist image will appear in the G20 host city Germany Hamburg, becoming a beautiful scenery line on Hamburg streets and around the G20 meeting place.

來源： 中國網    | 作者：見習邱玉潔 陳萍萍譯    | 責編：邱玉潔    審核：張淵

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