中國網浪潮資訊 LVMH、Burberry、瑪莎拉蒂、三星、松下、耐克、歐萊雅、強生、寶潔……北京時間6月13日，54家領導品牌掌舵人或大中華區CEO齊聚杭州阿里巴巴西溪園區9號館，與阿里巴巴集團CEO張勇開了一場關於“新零售”的閉門會。他們關心的是，接下來如何與以天貓為基礎的整個阿里巴巴生態更緊密的結合，進一步實現商業網際網路化升級，引領消費潮流。

CNCAO NEWS On June 13, 54 steersmen or CEO in China regions of leading brands, including LVMH, Burberry, Maserati, Samsung, Panasonnic, Nike, L'OREAL, Johnson & Johnson, Procter & Gamble and other brands, has gathered in Hall 9, Alibaba Xixi Park to have a private session of "new types of retail" with Zhang Yong, CEO of Alibaba Group. What they are concered is how to form more close connections with the whole Alibaba ecology based on Tmall to achieve further upgrading of the commercial cyberization to lead the trend of consumption.

　　據阿里巴巴方面稱，這些品牌入駐天貓、攜手天貓的歷史，就是一部網際網路商業史。

According to Alibaba, the history how these brands entered and cooperated with Tmall equals to the history of internet commercialization.

　　寶潔早在2009年就入駐天貓，是第一家在天貓開設旗艦店的知名快消企業。8年間，寶潔中國電商迅速領漲快速消費品行業。之後，雅詩蘭黛、LVMH、維多利亞的秘密、澳洲大藥房等相繼入駐天貓。

Procter & Gamble has been entered in Tmall since 2009, which is the first famous FMCG ( fast moving consumer goods ) entreprise set up a flagship store in Tmall and its electronic commerce in China has played the leading role to get FMCG industry surged. After that, Estee Lauder, LVMH, Victoria's Secret, Chemist Warehouse and others have also established flagship stores in Tmall one after another.

　　目前，天貓已經擁有超過1.2萬國際品牌、18萬知名大牌、8.9萬旗艦店。截至2017年3月，在福布斯全球最具價值消費者品牌中，近八成品牌已入駐天貓。這個金句算是恰如其分：“世界上只有兩種品牌，一種已經入駐天貓，另一種正在來天貓的路上。”

Up to now, there are over 12,000 international brands, 180,000 world-famous brands and 89,000 flagship stores in Tmall. By the end of March, 2017, nearly 80％ brands on the list of the world's most valuable consumer brand published by Forbes. It is the sentence that is so appropriate to describe such situation, which is "there are only two varieties of brands in the world, one of which have already entered in Tmall while the others are on their way to Tmall."

　　阿里巴巴集團CEO張勇表示，阿里巴巴集團將以天貓為主陣地，通過數據的運用，幫助品牌企業乃至整個商業對人、貨、場商業元素進行重構，並由重構産生化學反應。

Zhang Yong, CEO of Alibaba Group, states that Alibaba will make Tmall to be the main platform to help brand entreprises as well as the whole commerce-to-people, commodities and places to get reconsituted along with producing a chemical reaction via the operation of statistics.

　　此前，天貓已經從一個線上零售交易平臺，成為商業社會新零售的引擎，全球品牌數字化轉型升級的主陣地。

Before that, Tmall has become an engine of new types of retailing in commercial society and the main platform for the digitalization of global brands to be transformed and upgraded from an online retail trading platform.

　　據了解，5天前，阿里巴巴登頂亞洲市值最高公司，並躍居全球第七。

It is said that Alibaba has been the most valuable company in Asia as well as been the seventh in the world since five days ago.

　　（中國網作者 鄧一鳴 報道 翻譯 孫吳琦）

來源： 中國網    | 作者： 鄧一鳴 孫吳琦    | 責編：張雲松    審核：張淵

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