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浙江實施商標品牌戰略 助力浙企“走出去”
Zhejiang implements trademark brand strategy to help Zhejiang enterprises "going out"
發佈時間:2017-05-26 17:45:44    

  中國網浪潮資訊 近日,浙江省工商局表示,優勢企業並購海外知名品牌,可以讓浙江企業“走出去”。目前,世界著名汽車品牌沃爾沃、染料品牌德司達、電氣品牌奧地利ATB、服裝品牌美國新馬等均已成為浙江企業的品牌。

  CNCAO NEWS   Recently, Zhejiang Administration for Industry and Commerce, said it is possible to "going out" for Zhejiang enterprises by acquiring well-known brands overseas. At present, the world famous auto brand Volvo, Dye brand DyStar, electric brand Austria ATB, and clothing brands such as the United States New Horse etc. has become the brand of Zhejiang enterprises.

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  此前,浙江省工商局多次組織開展馬德里商標國際註冊體系相關主題巡迴培訓及研討,境外商標註冊量從10年前的1萬餘件增長到目前的7.3萬件。

  Previously, Zhejiang Administration for Industry and Commerce  organized to carry out the trademarks circuit training and seminars on the topic of the Madrid trademark international registration system, foreign trademark registrations increased to 73,000 currently from more than 10,000 ten years ago.

  截至目前,浙江省擁有國內有效註冊商標131.6萬件,馳名商標數、證明商標數、商標國際註冊數和商標註冊總量連續多年在國內名列前茅。

  Up to now, Zhejiang Province has a domestic registered trademark of 1.316 million, the number of well-known trademarks, certification mark, international registration of trademarks and total registered trademark are at the top of the list in domestic for many years.

  數據顯示,近兩年來,浙江省累計助力984家企業實現融資授信160.5億元。截至2016年底,商標權質押貸款餘額達47.7億元,位列全國第一。

  Data show that in the past two years, Zhejiang Province help 984 enterprises to achieve financing credit RMB 16.05 billion. By the end of 2016, the trademark pledge loan balance reached RMB 4.77 billion, ranked first in the country.

  浙江工商部門表示,下一步將深入實施商標品牌戰略意見,把品牌建設的中心轉移到八大萬億産業上。

  Zhejiang industrial and commercial department, said the next step will be to implement the trademark brand strategitc proposal, transfer the center of the brand building to eight trillion industries.

  (中國網見習作者 魏詩盈 綜合報道 翻譯 袁旭寧)

來源: 中國網    | 作者:魏詩盈 袁旭寧    | 責編:張雲松    審核:張淵

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