中國網浪潮資訊   最近，中國新聞傳播學界、業界的多位專家齊聚浙江杭州，探討媒介融合變革時代需要怎樣的新聞傳播，專家們認為，融合成為當代新聞傳播業態的主要特徵，在新聞傳播業態發展變革中發揮著基礎和先導性作用的新聞傳播教育面臨挑戰。

CNCAO NEWS    Recently,several experts in Chinese academia and industry of journalistic communication gathered in Hangzhou,discussing what kind of journalistic communication should be needed in the era of media convergence,experts thought that integration is the main characteristic of modern journalism and communication,but the education of the field which plays a basic and leading role in the development of journalistic industry is facing challenges.

　　暨南大學新聞與傳播學院院長范以錦、復旦大學資訊與傳播研究中心主任黃旦、浙江日報報業集團總編輯鮑洪俊等發表主題演講，從多個角度分析現今新聞傳播教育改革態勢。

The dean of Journalism and Communication School,Jinan University,Fan Yijin,The director of Information and Communication Studies Center,Fudan University and the Chief Editor of Zhejiang Daily Newspaper Group,Bao Hongjun gave their speeches which analyzed the current situation of educational reforms in journalistic communication from many angles.

　　范以錦提出，新聞傳播教育要重視培養學生的內容創新和內容置換能力。“內容為王”的內涵，已經從過去的強調新聞作品品質，發展為強調語境和連接，即通過確定服務對象，用不同的內容連接核心用戶。

Fan Yijin pointed out,the education of journalistic communication should attach importance to cultivate students’ ability of innovation and replacement. “Content is the king” changed from emphasizing the quality of news works in the past to emphasize the context and links,that is to say,it uses different content to connect the core customers by determining the service objects.

　　黃旦分析了近20年來新聞業的幾次重大轉變，他認為，在如此巨大的變革下，對新聞傳播學科建設應該有全局性的思考。他提出，新聞傳播教育應該開拓新的知識體系，重新思考學科體系中一些根本性的概念，考慮不再以媒介形式為根據來劃分和設計專業等。

Huang Dan analyzed several major changes in Journalism during the recent 20 years,he thought,we should think about the construction of journalistic communication deeply under such great changes. He pointed out that education of journalistic communication should develop new system of knowledge,rethink some fundamental concepts in the discipline system and don’t divide or design majors according to the form of media any more.

　　“媒體融合變革時代的新聞傳播教育改革”高峰論壇是浙大120週年校慶活動的組成部分。浙大傳媒與國際文化學院還舉行聘任儀式，多位業內人才受聘擔任學院專業碩士業界導師，助力新聞傳播教育學産生互動。

The summit about the “Reform of Journalistic Communication Education in the Era of media convergence” is a part of Zhejiang University 120 anniversary celebration activities. The School of Media and International Culture,Zhejiang University also held the ceremony of appointment,a number of professionals in this field were employed as tutors of professional masters which helped education of journalistic communication to interact.

　　（中國網作者 楊雲寒 見習作者 安靜 陳萍萍/譯）

來源： 中國網綜合    | 作者：楊雲寒 見習 安靜 陳萍萍/譯    | 責編：楊雲寒    審核：張淵

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