中國網浪潮資訊 北京時間5月2日，中國杭州旅遊發展委員會宣佈，為更好地展現杭州的獨特韻味和別樣精彩，由該機構主辦的“F計劃”杭州全球旗袍日境內活動將於5月26日在杭州舉行。

CNCAO NEWS On May 2nd Beijing Time,China Hangzhou Tourism Development Committee announced that in order to show the unique charm and another fascinating of Hangzhou better, the “F plan”Hangzhou Global Cheongsam Festival activities within the territory sponsored by the committee will be held in Hangzhou on May 26th .

　　據介紹，“F計劃”是杭州旅遊部門以“後峰會(Fenghui)、前亞運”為時代背景，依託杭州在海內外建立的各大新媒體社交平臺，針對歐美市場所做的城市品牌國際化項目。

According to introduction, the “F plan” is a city brand internationalization project for Europe and America market hosted by the department of Hangzhou Tourism, taking “ After the Summit (Fenghui), Before the Asian Games” as the background, relying on the establishment of the new social media platform at home and abroad in Hangzhou.

　　自“F計劃”開展以來，杭州旅遊行銷境外境內聯動，逐步邁向全新的融媒體整合行銷時代。

Since the launch of the “F plan”, Hangzhou tourism marketing has been moving towards a new era of integrated marketing at home and abroad.

　　杭州旗袍日作為“F”計劃的重點內容之一，主辦方將採用線上線下同時進行的方式共同推動，以文化傳播為突破口，開展國際化行銷，希望通過旗袍這一元素向世界展現杭州獨特的江南風韻。

Hangzhou Global Cheongsam Festival, as one of the important contents of the “F plan”, the organizers will adopt the way of online and offline at the same time to promote the activity, take cultural transmission as the breakthrough point, develop international marketing and show the Hangzhou unique charm of Southern China to the world through the element of Cheongsam.

　　據悉，在“杭州全球旗袍日”當日的線下活動中，主辦方將邀請多名身著旗袍的女子共赴杭州西湖和京杭大運河景區等地的旗袍盛會。另外，在紐約、馬德里、倫敦、漢堡、雪梨等城市，也將陸續聯動展開相關活動。

It is reported that the organizers will invite a number of women dressed in cheongsam to the Cheongsam Event in the offline activities in Hangzhou West Lake Scenic Area, the Jing-Hang Canal and other places during the Hangzhou Global Cheongsam Festival. In addition, New York, Madrid, London, Hamburg, Sydney and other cities will also be linked to relevant activities.

　　（中國網作者 楊雲寒 見習作者 胡金 陳萍萍/譯）

來源： 中國網綜合    | 作者：楊雲寒 見習 胡金 陳萍萍/譯    | 責編：楊雲寒    審核：張淵

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