中國網浪潮資訊  “潮流盛典已成全球品牌中國首秀最佳舞臺”。北京時間10月20日，在2017天貓雙11全球潮流盛典上，全球時尚名流、品牌高管、頂級超模濟濟一堂，不禁感慨浙江天貓將通過這次盛典推動從歐美到中國、從工業時代到DT時代的時尚話語權全面交接。

“Tmall Collection has become the best stage for global brand China debut”. On October 20, Beijing time, global fashion celebrities, brand executives, top supermodels gathered in Tmall Collection 2017. We couldn't help feeling that Zhejiang Tmall willpromote the all-roundtransition of fashion voice from Europe and America to China, from the industrial era to the DT era through the festival.

　　近年來，中國已日漸成長為全球最具消費力的市場，而天貓上的海量高端用戶成為時尚品牌進軍中國市場的最佳路徑。在開啟中國大秀之前，維多利亞的秘密攜9位維密女神率先亮相今年潮流盛典。

In recent years, China has grown into the world's most consumer market, and the vast number of high-end users on Tmall have become the best way for fashion brands to enter the Chinese market. Before opening a grand show in China, Victoria's secret took the lead in Tmall collection this year with nine secret goddess.

　　除了維多利亞的秘密外，包括紐約時裝周合作的核心品牌Jason Wu、Opening Ceremony、Robert Geller，以及Furla、Sandro、Maje、Claudie Pierlot等八大時尚品牌都是首次在中國走秀。

In addition to the Victoria's secret, there are eight big fashion brands debuting in China, including the core of the New York fashion week cooperation brand Jason Wu, Opening Ceremony, Robert Geller, Furla, Sandro, Maje, and Claudie Pierlot.

　　“天貓代表著中國，折射著中國的進步、中國的發展，已經吸引了中國的時尚人群，所以奢侈時尚品牌進入天貓理所當然。”LVMH大中華區總裁吳越此前在公開場合曾表示，LVMH集團攜旗下RIMOWA、嬌蘭、泰格豪雅等多個品牌參與走秀，嬌蘭更是在秀場獨家推出全球唯一一款高定香水。

"Tmall represents China, reflects the progress and development of China, and has attracted the Chinese fashion crowd, so it’s granted for the luxury fashion brand gone into Tmall." Wu Yue，LVMH China chief, has publicly said that LVMH group has participated in the show with RIMOWA, Guerlain, Tagtag and other brands, and Guerlain has exclusively introduced the uniquehigh set perfume at the show.

　　150多款秀場新品尖貨將在天貓首發。據了解，天貓曾聯合全球頂尖潮流趨勢研究機構PROMOSTYL共同發佈包括Tools、Calm、Genus、Transit在內的四大潮流趨勢, 分析指出，DT時代秀場蘊含新零售原動力。

More than 150 new products will be launched at Tmall. It’s known that Tmall and PROMOSTYL,the world's top fashion trends research institution, jointly issued the four major fashion trends, including Tools、Calm、Genusand Transit.The analysispoints out that DT era show contains the new retail impulsion.

　　當天，包括嬌蘭、Adidas、潘多拉、雷朋、雅詩蘭黛、維多利亞的秘密、RIMOWA等近百位全球時尚領導品牌掌舵人或大中華區CEO、高管齊聚天貓雙11全球潮流盛典現場“督陣”和看秀，他們的深度參與，意味著品牌與天貓在時尚領域合作的持續深化。

On the same day, nearly 100leaders of global fashion leadership brand including Guerlain, Adidas, Pandora, Ray-ban, Estee lauder, Victoria's secret, RIMOWAand so on,Greater China CEO and executives gathered in Tmall Collectionwatch the show at scene.The depth of their participationstands for the deepen cooperation of Brand and Tmall in fashion field.

　　此外，今年的潮流盛典從明星、時尚大咖到視覺呈現都有大幅升級，不但邀請來近百位全球領軍品牌的高管到現場觀摩，還有包括范冰冰、李宇春、張藝興、周筆暢、奚夢瑤、何穗等中國當紅明星、超模參與走秀、互動。

In addition, Tmall Collection this year has escalated sharply from the star and fashion higher-ups to visual presentation, not only invited nearly 100global leading brands executives to the scene, also invited Chinese pop star and supermodel to participate in catwalk and interaction, including Fan Bingbing, Li Yuchun, Lay, Zhou Bichang, Xi Mengyao, He Sui and so on.

　　（作者：張淵  胡金    翻譯：袁旭寧）

來源： 中國網    | 作者：：張淵 胡金 翻譯：袁旭寧    | 責編：張雲松    審核：張淵

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