從6月8日開始，中國內地影院已被《魔獸》和《魔獸》玩家們“佔領”了。目前《魔獸》已將最快破6、7、8億元人民幣的票房紀錄拿到手。

Since 8th, June, cinemas in mainland China has been occupied by the movie Warcraft and its players. At present, Warcraft has been the fastest one get box office of 600, 700 and 800 million yuan.

　　據預測，《魔獸》北美首週末票房為2000萬美元(約合人民幣1.31億元)。這一數據顯然和中國內地沒法比。很多人預測，《魔獸》的中國內地票房，將超過全球其他所有市場的總和。

Prediction showed that in the first weekend, Warcraft will get box office 200 million dollars in North America, which cannot be compared with the one of mainland China. Many people predicted that box office of Warcraft in mainland China will overpass the total box office of other countries.

　　再來看看《魔獸》口碑。

Then let’s see word-of-mouth of Warcraft.

　　在海外，Metacritic上評分僅為31分，在“爛番茄”影評網上的新鮮度僅為18%。但在中國內地，《魔獸》在“豆瓣”上有8.2高分，跟《速度和激情7》不相上下，《阿凡達》也只有8.6分。

In Metacritic, it has only gained 31 points, and also only gained 18% of freshness in the website rot tomato. However, it gained 8.2 points on Douban, which has the same score with The Fast and the Furious 7, and The Avatar has just gained 8.6 points.

　　為什麼這部在海外票房口碑都平平的電影，會在中國內地這麼火呢?

Why the movie whose box office and word-in-mouth are both normal in other countries will be such a popular one in mainland China?

　　中國內地有如此瘋狂的票房成績，《魔獸》的千萬中國玩家功不可沒。作為中國玩家期待了十多年的熱門遊戲電影，《魔獸》是一個超級IP。

Millions of Chinese players of Warcraft has done much for the crazy box office. As a movie which was recomposed by a hot game, and has been expected by Chinese players for more than a decade, it is a super IP.

　　中國玩家最具情懷的《魔獸爭霸3》發售于2002年，憑藉精彩環繞的劇情、互動極強的局域網對戰和暴雪高水準的CG動畫，《魔獸》成為主流遊戲。尤其，70後、80後是中國的“魔獸一代”，在他們青蔥歲月的記憶中，《魔獸》如初戀般不可替代。

Warcraft 3, which is the most memorable for Chinese players, was published in 2002. With its wonderful story, LAN fight with strong interactivity and high-level CG anime of The Snowstorm, it has become the mainstream game. Especially for 70s and 80s, in their memory of young times, it cannot be replaced by anything else as their first lover.

　　此外，騰訊影業還推出了部分《魔獸》彈幕場，吸引90後觀影，並和影院、賣場、高校、網吧等合作進行宣傳，擴大電影影響。（鄒婧穎 譯）

What’s more, Tencent has pushed out some showings with barrages to attract 90s to watch, and to do publicity with cinemas, supermarkets, colleges and net bars, to expand influence of the movie.

來源： 中國網綜合    | 作者：中國網綜合    | 責編：趙皓月    審核：張淵

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