巴西百年跨國企業的研創中心為何“落子”中國?
今天的中國依然是外商投資興業的沃土嗎?中國市場依然有著無限可能嗎?中國的“雙碳”之路對於外企在華發展意味著什麼?全球大型商品漿生産商書讚桉諾用在中國發展的“親身經歷”,對這些問題給出了自己的答案。從對華出口到在華投資,從研創中心到綠色實踐……書讚桉諾更加看重中國這個全球最大的消費市場。對書讚桉諾而言,中國不僅是一個適合投資的國家,更是有著廣闊的研究人才儲備、發展前景和創新機會的“經濟巨輪”。
Is China a promising destination for foreign investment? Does the Chinese market still offer great potential? The experience of Suzano, the world's largest commodity pulp producer, may provide some answers.
Over the past decades, this Brazilian company with a century-long history has expanded its operations in China and established its first Asian research and development center in Shanghai in 2023. It has enhanced its commitment to sustainable development to meet the needs of Chinese customers--in line with the country's dual carbon goal. For many foreign companies like Suzano, China today is not just a welcoming place for investment, but also offers opportunities for research and development--with the potential for innovation.