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5月9日 11:00-12:30
【媒體項目】UCCA-《0086》雜誌“愛品牌”系列 7: PUMA: 藝術與設計導向行銷
報告廳/活動免費/中英文講座
在1970年代和80年代，憑藉與足球傳奇貝利、馬拉多納和德國網球英雄鮑裏斯·貝克爾的合作，PUMA是世界上最吸引人的運動用品品牌。然而在90年代初，PUMA陷入了困境。通過運用創新設計將藝術，時尚，音樂和運動融合起來，PUMA走出了困境並創造了以生活方式為本的新行銷方式。在我們的愛品牌系列 ，PUMA亞太區市場行銷總監Christoph Peter-Isenbuerger先生將和觀眾們分享PUMA品牌重新出發的故事，並討論PUMA未來幾年在亞洲的計劃和想法。
May 9, 11:00-12:30
【Press Project 】UCCA-0086 Magazine Series “Love Brands” 7: PUMA: Art and Design - Oriented Marketing
Auditorium / Entry Free / Chinese & English
Associated with football legend Pele, pop icon Madona and German tennis star Boris Becker; PUMA was one of the most admired sports brands in the world in the 70s and 80s. Then came the early 90s and PUMA struggled, the brand was re-launched through innovative design and the mix of art, fashion, music and sport; creating a new segment called sport lifestyle. In our Love Brand Series, PUMA’s Marketing Head of Asian Pacific Mr. Christoph Isenbuerger will talk about how the brand was re-launched and its plans for Asia in the near future.
5月9日 14:00-16:00
【文化項目】“民藝振興”——CHP系列 4：梁思成林徽因故居保護——公眾參與的力量
大客廳/講座免費/中文講座
在這次保護工作中，公眾、民間機構、媒體、專家共同發力，從各自角度、不同領域推動事情的進展。而公眾參與在整個事件中的作用尤為突出，可以説，這是一次公眾參與的絕對勝利。
此次，CHP攜志願者、文保專家講述公眾如何運用法律和發揮自身專業優勢參與並推動文保工作。
May 9, 14:00-16:00
【Culture Program】“Rebirth of Folk Art” - CHP Cooperation Series 4: Former Residence of Liang Sicheng and Lin Huiyin Protection - The Power of Public Participation
La Suite / Entry Free / In Chinese Only
CHP, along with project volunteers and experts, demonstrated to the public how to exercise their legal rights and professional advantages to participate in and promote cultural preservation. Most importantly, this gave the public the opportunity to be involved in this issue – which would not have happened if this dialogue had not taken place.
5月13日 14:00-15:30
【文化項目】“中國新設計”系列 27：全球化語境下的中國本土建築創作實踐
報告廳/講座免費/中文講座
本講選取了十幾位活躍于中國當代建築界的青年建築師及其作品，從項目背景、設計思想、設計手法等多方位、多角度地展示各個建築作品的內在涵義，試圖梳理出中國當代建築發展的一條清晰脈絡。
May 13, 14:00-15:30
【Culture Program】Series “China New Design” 27: On Chinese Regional Architecture Practice in the Context of Globalization
Auditorium / Entry Free / In Chinese Only
In this lecture, nearly twenty Chinese young architects and their works are reviewed to analyze their significance and the history of contemporary architecture in China.
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