堅定的改革家 托本•尼爾森—孟凡專訪哥本哈根皮草前任總裁

孟凡：哥本哈根皮草的零售商、設計師和生産商等項目看似和主營業務的關聯並不突出，但是您堅持通過這些項目來推動中國皮草産業的發展。您做出這些立足長遠的決策的原因是什麼？

托本：中國的皮草行業過去競爭十分激烈，未來仍將延續這一格局。從這一點來説，中國已經成為全球皮草行業的世界工廠，因為中國生産的皮草服飾在全世界範圍內佔據了相當大的比例。中國皮草貿易的發展十分迅速，導致産品的做工和設計無法跟上這一步伐。我們擔心，歐洲和北美的消費者會不再青睞皮草服飾。如果皮草服飾退出歐洲和北美的時尚舞臺，長此以往也會在中國的時尚産業中銷聲匿跡。因此對於哥本哈根皮草而言，在産品品質和設計方面為中國的皮草産業提供幫助以滿足歐洲消費者的需求變得十分重要，為此我們啟動了各個不同的項目，旨在提升整個中國皮草産業的水準。

The Chinese fur industry was - and continues to be - incredibly competitive, which among other things has meant that China has become the workshop of the global fur industry in the sense that the vast majority of fur coats sold in the world are produced in China. The Chinese fur trade grew so quickly that quality and design could not keep pace and we feared that the European and North American consumers would lose interest in fur. If fur slipped out of fashion in Europe and North America, in the longer term fur would also slip out of fashion in China. Therefore, it was important for Kopenhagen Fur to help the Chinese fur industry meet European customer demands for quality and design and we started various programmes with a view to upgrading the entire Chinese fur industry.