Fashion Home Furnishing Sector Booms in Wenzhou

The home furnishing industry is poised for a significant transformation. According to the“Three-Year Action Plan for Building China’s Fashion Industry Hub,”Wenzhouis committed to vigorously developing the fashion home furnishing sector. This will be achieved through various initiatives, including product design, brand innovation, digital enablement, intelligent management, industry-university-research collaborations, new material utilization, supply chain integration, and team development, to comprehensively promote the local home furnishing manufacturing brand.

In recent years, personalized and smart home furnishing solutions have skyrocketed in popularity. In tune with the market pulse, home furnishing companies in our city are increasingly focusing on catering to consumer needs, bolstering supply-side strengths, and constantly refining their manufacturing processes. By streamlining industrial chain resources, our city’s home furnishing industry cluster has emerged as a formidable force. Take Rui’an, for instance, a renowned luggage manufacturing hub that commands a market share of over 20% for its travel trolley luggage. Similarly, Ouhai District boasts an impressive array of over 600 eyewear enterprises spanning the entire supply chain, while the hardware industry churns out over 600 million locks annually, capturing a significant chunk of the national market at over 35%.

Despite these remarkable achievements, our city’s home furnishing industry confronts challenges like scale constraints, innovation limitations, and a dearth of renowned brands. To overcome these hurdles, we’ll prioritize cultivating four flagship fashion home furnishing segments that seamlessly blend aesthetic design with intelligent manufacturing, delivering unparalleled aesthetic and lifestyle experiences to our customers.

In our drive to innovate smart home furnishing products, we'll prioritize the intelligent terminal sector, highlighting advancements in smart door locks, bathrooms, kitchen appliances, lighting, and other cutting-edge home technologies. Furthermore, we'll enhance the development of stylish home textiles and furniture. To guarantee high-quality travel products, we'll fortify the fashion luggage industry, optimize the luggage supply chain, and focus on developing travel, business, and smart luggage, along with complementary accessories such as fabrics, wheels, and handles. In the realm of digital trends, we'll cultivate the consumer electronics industry, particularly in smart wearables, household appliances, in-car technology, and digital goods. Finally, to capitalize on the"pet economy," we'll expand our offerings to incorporate a diverse range of pet products, increase production of nutritional, functional, and specialized pet food, accessories, and equipment, and provide comprehensive pet care services.

Currently, our city is vigorously establishing a smart and fashionable home furnishing industrial hub, leveraging platforms like Pingyang Wanquan Fashion Home Furnishing Town, Cangnan Home Furnishing Industrial Park, Ouhai Smart Lock Industrial Park, and Haijing District Water Heating Industrial Zone. We prioritize the utilization of artificial intelligence and big data to aid enterprises in their intelligent transformation, fostering industry leaders in fashion home furnishing and facilitating the evolution of traditional furniture manufacturing towards intelligent, personalized home furnishing solutions.（ZhongXin）