進階的義烏：小商品界的“大玩家”，躍動全球大舞臺
距離耶誕節還有很長時間，但在義烏這座“世界超市”裏，聖誕的熱潮卻早已提前涌動。作為全球最大的聖誕用品集散地，義烏工廠裏的機器正在開足馬力生産。聖誕樹、聖誕帽、賀卡、燈飾……正被裝上集裝箱運往世界各地。
While Christmas may still be months away, Yiwu - the famed 'world's supermarket' - is already buzzing with festive preparations. Yiwu is also the world’s largest hub for Christmas supplies. Now, factories in Yiwu are operating at full capacity, and countless Christmas trees, Santa hats, greeting cards, twinkling ornaments, just to name a few — are rolling off production lines, being packed and shipped to their destinations all over the world.
你知道義烏的商品是如何走向世界的嗎？
Ever wondered how Yiwu's products conquer global markets?
先來點“數字震撼”——義烏國際商貿城經營面積達640多萬平方米，有7.5萬家商鋪、210多萬種商品。對，你沒聽錯！這地方大到能讓你逛到腿軟。而且這裡和全球230多個國家和地區都有貿易往來，每年有60萬人次的外商慕名而來，其中1.5萬名外商選擇常駐義烏。這裡每10家商鋪中就有9家是做外貿的，商戶個個都是語言達人，和各國客戶交流無壓力。外語略帶義烏口音，也不影響咱們互惠互利一起賺Money！
First, let’s feel the hype with some mind-blowing numbers. The Yiwu International Trade Market spans over 6.4 million m2—equivalent to 897 FIFA-standard football pitches—right, that’s how massive the Yiwu International Trade Market is! Inside it, you’ll find 75,000 shops selling over 2.1 million types of goods. You’ll practically walk your legs off before you can visit each and every shop!
But wait, there's more. Every year, traders from over 230 countries and regions make around 600,000 visits to Yiwu, and among these foreign traders, 15,000 have chosen to base their business here. Nine out of every ten shops in Yiwu are engaged in international trade, and naturally, the store owners have become language pros—they communicate smoothly with clients from various countries speaking different languages, and that slight Yiwu accent? It just adds local charm to their win-win international deals!
從最早的露天“馬路市場”到現在的“世界超市”，義烏經歷了40多年的升級改造。第一代、第二代、第三代、第四代……今天我們眼前的是第五代國際商貿城和正在建設的第六代全球數貿中心，義烏一直在不斷進化。現在的義烏也有了“大”商品。在這裡，你甚至能看到新能源汽車和無人駕駛航空器。近幾年推出的數字化貿易平臺Chinagoods，乾脆把實體店“搬”到線上，讓國外採購商足不出戶就能“雲逛”義烏市場。
From its humble beginnings as a roadside open-air market to today's "World Supermarket," Yiwu has undergone a remarkable 40-year evolution. Through its first, second, third, and fourth iterations to the current fifth-generation International Trade Market and the under-construction sixth-generation Global Digital Trade Centre, Yiwu has never stopped reinventing itself. This transformation has brought more than just small commodities. Now, people can even purchase “large items” including new energy vehicles and unmanned aircraft here. Moreover, the digital revolution continues with “Chinagoods,” the digital trade platform has virtually relocated Yiwu's physical marketplace online, enabling foreign buyers to complete what we might call "cloud shopping" without leaving their offices with just a few clicks.
從日用百貨到尖端科技産品，每天有整整1200多個裝滿貨物的集裝箱從義烏運往世界各地。這物流量簡直讓人驚嘆！而説到物流，就不得不提“義新歐”中歐班列！2014年第一趟班列從義烏出發後，十年間累計開行了6700列，輻射50多個亞歐國家和地區、通達160多座城市，它是絲路上的“鋼鐵駝隊”，也是義烏最給力的“快遞老鐵”。
From daily necessities to high-tech products, over 1,200 shipping containers packed with Yiwu's goods depart for global destinations every day - an astonishing logistics scale! Then, when it comes to transportation, the Yiwu-Xinjiang-Europe (YXE) Railway Express route stands out as the true star. Since the first train departed in 2014, it has made more than 6,700 trips to 160 cities across over 50 countries and regions in Asia and Europe. This modern 'Iron Camel Caravan' remains Yiwu's most dependable logistics partner."
貨物可以“出國”，那品牌怎麼“出海”呢？這，是“義烏好貨”品牌出海集合店，今後在全球的不少地方你都可能會見到它。入駐這個店舖的要求是品牌必須擁有自主研發能力，“創新”“定制”“質優物美”是它們的新標簽。而這樣的做法，也能讓“好貨”賣上“好價”，讓品牌擁有更高的價值。別忘了，“義烏國際商貿城”自身就是個好品牌，“迪拜義烏中國小商品城”的開辦，更是把“Yiwu market”模式推向全球。
Goods can'go abroad'—but how do brands 'sail overseas'? Meet the"Yiwu Selection" store—a hub and showroom for premium Yiwu brands. You’ll soon spot it in major global markets. To qualify, brands must have in-house R&D capabilities, with “innovation,” “customization,” and “premiumquality” are their shared features. Via the Yiwu Selection Store, quality goods can be traded at fair prices, adding more value to the brands. After all, Yiwu International Trade Market itself is a reputable brand. The launch of the Dubai Yiwu China Commodities Market a few years ago has accelerated the global expansion of the 'Yiwu Model'.
義烏國際商貿城這位小商品界的“大玩家”，在求新求變的浪潮裏一路乘風破浪，把“小商品”打造成了通關全球的超級密鑰。未來，期待義烏不斷解鎖更多“新玩法”，在全球貿易的大舞臺上繼續大放異彩！
Yiwu International Trade Market — the "big player" behind small commodities — has been riding the tide of innovation, turning everyday goods into a golden key to global markets. The future shines bright for Yiwu: Through constant innovation, it unlocks new opportunities while growing ever brighter on the global trade stage.
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