1. Exhibition

Time: 10th ---24th Oct, 2009

Location: Shanghai Duolun Museum of Modern Art

Address: No.27 Duolun Road, Shanghai,China

Dutch Design has been a model of the design in the world. The contemporary avant-garde designers from the Netherlands contribute important ideas and supply to the world; Moreover, they have put their design ideas as an economic power and cultural power into a wide range of social production to the Netherlands.

The 11 design studios in the "Social Energy - Contemporary Communication Design from the Netherlands" are design pioneers in the Netherlands even all over the world. Their work is related to graphic design, fonts, books, identity design, multimedia, installation, interactive, maps, architectural graphic, product, indicating system, games, interface, video, animation and so on. Their work shows a great worldwide design exchange from graphic design to communication design to the world.

Designer (Team) in Social Energy Exhibition:

Karel Martens

Niessen& de Vries

Machine

NLXL

Studio Dumbar

Catalogtree

Lust

Irma Boom

Peter Bilak

Mevis & Van Deursen

Mooren & van der Velden

2. Forum

Time: 18th Oct, 2009

Location: Third floor, Shanghai Duolun Museum of Modern Art

Address: No.27 Duolun Road, Shanghai,China Theme: Welcome to Shanghai x Designer as Author

Globalization and the rapid development of China's economy are gradually shaping Shanghai into an immigrant city. Today, you can meet people from anywhere with different cultures and languages in this city. Those people are bringing new differences and conflicts not only to themselves but to the city; they accept the shape of lifestyle in Shanghai and shape the lifestyle to Shanghai. More and more abundant cultural mixture is continuously supplying new power for Shanghai

Shanghai is a mature commercial city. This makes Shanghai become very practical, but this will make Shanghai lose its ambition to pursue her dream and lose her courage to face the conflict. This city has the power to accept all known but it is, at the same time, losing the ability to create all unknown. In this powerful and uniform commercial world, it is easy for the designers who are living in Shanghai to lose their own personalities; instead, they become commercial machines like slaves and live on the confining meaning of the design!

We focus on the relationship between design migration and Shanghai design, stress that the designers are not follow their clients blindly, advocate giving them the idea of design migration and personalized work space, make them become the idealistic writers and contributors to this city. The culture in Shanghai is also mature and charming just as her commerce. This not just needs brightness, but it requires more courage as well!

Host of forum: Fu Jiong

Dutch Guest: Irma Boom, Maureen Mooren, Richard Niessen and Michael de Boer

Local Guest: Chen Jiaojiao + Peng Yangjun，He Jianping, Cui Jianwei, He Ming, Duo Xiang Studio, MOGO Studio, Sensebrand and OMD

Agenda:

Date: 18th Oct, 2009

Time: 10:00 am ---11:00am Irma Boom Speech (40 min)

He Jianping Speech(20 min)

Time: 11:00 am ---11:30am Dialogue between Irma Boom and He Jianping (30min)

Time: 1:30am --- 2:30pm Maureen Mooren Speech(40 min)

He Jianping Speech (20 min)

Time: 2:30pm --- 3:00pm Dialogue between Maureen Mooren and He Jianping (30min) Time: 3:00pm --- 4:00pm Michael de Boer Speech (40 min)

Cui Jianwei Speech (20 min)

Time: 4:00pm --- 4:30pm Dialogue between Michael de Boer and Cui Jianwei

Time: 4:30pm the curators from different cities Speech on their own design, idea and work, each has 5 min (Duo Xiang,MOGO, Sensebrand, He ming, Fu jiong and OMD)

Time: 5:10pm Cocktail Party

Netherlands Consul General in Shanghai Speech

Curator of Duolun Museum of Modern Art Speech

Christine de Baan, CEO of DDFA Speech

3 International Workshop

Time: 14th ---16th Oct, 2009

Location: ShangHai Jiao Tong University

Designers: Iram Boom, Maureen Mooren