Cold treats on offer-distinctive winter travel itineraries and products（2）

Experiential travel, covering culture, food, sports and education, is becoming increasingly popular. [Photo provided to China Daily]

This represents an 11 percent increase over the same period last year, making the Chinese mainland an important source of tourism from Asia for Canada and the British Columbia.

Last year, the destination launched the "One Thousand Chinese Celebrating Chinese New Year in Vancouver BC" project, which provided a unique outbound travel experience for Chinese tourists during the Spring Festival.

"The program was very well received by both tourism partners and consumers. So, this year, we are building on that experience and China's evolving tourism trends, and launching new itineraries for the winter season," says Leeck.

These itineraries are crafted to help Chinese tourists feel the charm of British Columbia through the entire season, with a special focus on the New Year and Spring Festival holidays.

"This winter program will represent a memorable close to a successful 2018 China-Canada Year of Tourism," adds Leeck.