I. Guidelines

The International Contest for Creative Communication of China Story aims to implement the idea of “telling the story of China and transmitting the voice of China.” Targeted at people both at home and abroad, the project collects stories of China that are easy to understand. People are also willing to listen to and share those stories. Aimed at creatively exploring, concentrating and cultivating “stories of China with an international expression,” this contest will help China establish a bigger global voice, improve its international communication capabilities and shape China’s national image.

II. Organizations


China International Publishing Group (CIPG)

Department of Higher Education of the Ministry of Education

Huazhong University of Science and Technology (HUST)


Center for International Communication Studies of CIPG

Journalism and Information Communication School of HUST

Public Relations Society of China (PRSC)


Chinese Communication Association

China Public Relations Network

Hubei Network Community Association

China Quanjude (Group) Co. Ltd.

Journey to the West Culture Investment Co. Ltd.

Hangzhou City Brand Promotion Association

Media Support:

People’s Daily Overseas Edition

Overseas Department in Xinhua News Agency

China Internet Information Center

People’s Daily Online

Beijing Review

International Communications

Hubei TV

The Yangtze River Cloud

Communication University of China Press

Sina Weibo

Tencent Government Affairs


Intellectual Support:

The Research Group of 2016 National Social Science Fund Project—“Meta Narrative Communications Strategy of Telling the China Story”

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