中英雙語 | 三亞引領海南旅遊新紀元

 Sanya Ushers in New Era of Tourism with More Discoveries, More Experiences and More Possibilities

三亞引領海南旅遊新紀元

China.Org--As the 2021 Boao Forum for Asia (BFA) kicked off its 20th anniversary edition“A World in Change” on April 18, Hainan Island, where Boao is situated, has become a shining showcase for the future of Asia in the post-pandemic era. Hainan Island has attracted billions of dollars in investment since the commencement of the Overall Plan for the Construction of the Hainan Free Trade Port (Hainan FTP Plan) in June 2020. At the same time, Sanya, the popular resort city located on the southern tip of Hainan Island, is emerging as the hottest international tourism destination of 2021 with boundless new opportunities for work, travel and play.

中國網訊 主題為“世界大變局”的第20屆博鰲亞洲論壇年會4月18日在海南開幕，預示著後疫情時代亞洲地區光明的發展未來。自2020年6月《海南自由貿易港建設總體方案》發佈以來，海南已經累計吸引數十億美元的投資。與此同時，三亞，這個坐落在海南島最南端的熱帶旅遊城市，正在成為2021年炙手可熱的國際旅遊目的地，這裡有著大量的工作機會和無數種遊玩體驗。

Combining the ancient charm of Hainan’s Li and Miao ethnic culture with crystal-clear waters, an abundance of coconut plantations, awe-inspiring sunsets and a never-ending array of diverse activities, Sanya is brimming with ways to stir the heart and awaken the senses. As Hainan enters a key stage of the construction of the Hainan FTP, Sanya is poised to become the island’s main drawcard with a boom of investment into the tourism, modern services and high-tech sectors. The Sanya Tourism Promotion Board is supporting this transformation by evolving Sanya’s tourism offering and innovating the region’s travel-related enterprises to capture visitors in the post-pandemic era.

迷人的黎苗風情、湛藍的海水、搖曳的椰樹、壯美的日落，以及數不清的各式各樣似乎永不停息的派對，三亞令人心波盪漾。隨著海南進入自貿港建設的關鍵時期，三亞做為島上南部重鎮，將會是旅遊業、現代服務業和高新技術産業的投資熱土。在後疫情時代，三亞市旅遊推廣局將加快推動旅遊業轉型升級。

The Sanya Tourism Promotion Board was created in 2020 as a market-oriented operation organization focused on fostering government-enterprise partnerships, mobilizing Sanya’s abundance of resources in the cultural and tourism industries, and exploring new opportunities to build Sanya’s destination branding. The inception of the board is also a bold attempt to explore pioneering experiences to support the reform of the national tourism system against the background of the New Hainan.

成立於2020年的三亞市旅遊推廣局，是一間專注于政企聯動，旨在充分開發三亞文旅産業資源，探索三亞全新旅業發展機會、打造三亞旅遊地標品牌的市場主導型組織。三亞市旅遊推廣局的建立是支援國家旅遊産業

Over the past year, Hainan Island has introduced a number of policies and systems to accelerate the island’s development, including the reduction of company registration timeframes to one day, the introduction of tax reductions and exemptions to create a more business-friendly environment, and the continued optimization of the tax-free operation and management system for outlying islands. Already regarded as one ofChina’s most popular domestic tourist hotspots, the new Hainan FTP has reinvigorated Sanya’s travel industry. With China looking to the new Hainan as an investment hub, the“New Sanya” will be a springboard for international business and travel in the region.

過去幾年裏，海南相繼出臺了一系列的制度政策來加速島內經濟發展，包括縮短企業註冊時間、稅收減免、營商環境優化等。海南自貿港的建設，無疑給本就是國內旅遊大熱的三亞旅業又增添了強勁的發展動力。另一方面，隨著“投資海南”的探索深入，三亞勢必會吸引更多國際資本的關注。

More than 106 key projects linked to the Hainan FTP have been inked in the past month, alongside the additional 741 projects signed previously. As a major investment magnet, these projects will inject an additional US$10 billion worth of development into Hainan Island and provide more convenient conditions and broader market opportunities to accelerate Sanya’s tourism development. In anticipation of an uptick in travel, leading tourism giants have set their sights on Sanya, with the likes of Caesars Tourism establishing its corporate headquarters in the area.

上個月，海南自貿港簽約106個重點項目，加上之前已經簽署的741個項目，總共將為海南注入100億美元的投資，並帶來更便捷的經營條件和更廣闊的發展機遇。海南正在成為一塊吸引投資的“磁石”，三亞的旅業也將因此獲益，其前景被廣為看好，國內頭部旅業企業紛紛加緊佈局，例如凱撒旅業就將總部落在了三亞。

Meanwhile, PADI, the world’s largest professional association of diving instructors, has also signed an agreement with Sanya Yazhou Bay Science and Technology City to open a dive training base and promote the development of Hainan Island’s dive training and tourism industries. With crystal-clear oceans teeming with marine life, Sanya will serve as a base for PADI to expand its operations in the region, as well as across China.

與此同時，世界最大的職業潛水員培訓組織、專業潛水教練協會“PADI”同三亞崖州灣科教城簽署了合作協議，PADI將在崖州灣開設專門的潛水訓練基地，以此推動海南潛水培訓和旅遊行業的發展。三亞澄澈碧藍的海水、豐富多樣的海洋生物將成為PADI在全海南、甚至全國擴展潛水業務的新起點。

Leveraging the surge in investment and partnership, the Sanya Tourism Promotion Board is dedicated to cultivating new destinations and modes of tourism that showcase the city’s vast diversity and resources. Its latest“Wonderland Sanya” campaign is targeted at young travelers and invites them to explore the new Sanya’s unique and vibrant possibilities across five angles of food, travel photography, culture, outdoor activities and luxury hospitality. As borders gradually reopen in 2021 and beyond, the board will continue to enhance the popularity of Sanya and Hainan Island as a global player in business and leisure travel.

三亞旅遊推廣局旨在三亞豐富廣泛的旅遊資源基礎上、開發全新旅遊目的地、全力營造全新旅遊模式，吸引遊客、尤其是年輕群體，從美食、留影、當地文化、戶外活動和精品酒店度假等五個維度浸入三亞獨特而充滿活力的旅遊體驗。在疫情影響不斷降低的情況下，三亞市旅遊推廣局將不斷提升三亞以及海南在全球商旅市場的競爭力。