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“90後”成天貓雙11主力軍 承包40%“種草”商品 80後緊隨其後
“Post 90s” becomes main force of Tmall Double 11 contracting 40% goods “Post 80s” follows
發佈時間:2017-11-10 16:56:53    

        還有1天,2017天貓雙11全球狂歡節就要拉開帷幕。就在此時,各地購物車紛紛傳來捷報,咱們今年“剁手黨”又厲害了!據阿裏數據顯示,天貓、淘寶上近億消費者已經在雙11預售期中加購商品超過10件。

There are 1 days, 2017 Tmall Double 11 global Carnival will begin. At this time, good news around the shopping cart that this year, "hands-chopping people" is very powerful! Ali data shows that, nearly 100 million consumers of Tmall, Taobao are to buy more than 10 pieces of goods in the Double 11 pre-sale period.

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  而就阿里巴巴CEO張勇最關心的“紅包發了麼”問題,數據也到了最好回應。 “是的,我們紅包攢好了!”數據顯示,從10月19日預購開啟至今,已有5000多萬剁手黨點亮“火炬紅包”,等待11月10日“貓晚”正式開獎,瓜分2.5億真金白銀。而即日起,100億雙11購物津貼正在火熱派送,津貼上不封頂,可跨店湊單使用。

And Alibaba CEO Zhang Yong most concerned problem the "Red packets issue or not", the data also gets the best response. "Yes, we saved red packets!" Data shows that since the opening of the pre purchase on October 19th, there are about 50,000,000 hands-chopping people lit “torch red packets”, waiting for the Tmall evening party officially draw lottery on November 10th, carving up 250 million. And now, 10 billion double 11 shopping allowance is delivery hotly, and subsidies are not capped, you can cross shop together to use.

    天貓雙11迫在眉睫,錢包還不夠“剁”怎麼辦?沒事,剁手黨們還有“神器”——花唄。用花唄剁的手,下個月才用還,而且支付速度非常。去年天貓雙11,僅前半小時,花唄撬動的消費金額就達到85億,一下子成為“搶單神器”。而今年,為了給大家補血,花唄一口氣提了8成用戶的額度,平均提額達到2200元。

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Tmall Double 11 is imminent, and wallet is not enough to "chop", how to do? It’s nothing, hands-chopping people still have "artifact" - Ant check later. Shopping with Ant check later, pay back next month, and paying very quickly. Tmall double 11 in last year, the consumption amount of Ant check later reached 8.5billion in only the first half of the hour, which suddenly became "artifact of grabbing orders". And this year, in order to help everyone, Ant check later increased the amount of 80% users, the average amount raised to 2200 yuan.

        如今,“剁手”和“花唄”已成為黃金組合,在這方面,精打細算的上海人可是穩穩走在前列,成為一線城市之首!不僅如此,據花唄數據顯示,38%的花唄用戶居然喜歡分12期,也就是説,今年雙11剁手買買買,他們明年雙11才需要還還還,簡直是服到不行!

Nowadays, "hands-chopping" and "Ant check later" have become the golden combination. In this regard, the prudent Shanghai people are firmly in the forefront, becoming the first city of the first line! According to Ant check later data shows that 38% of the Ant check later users actually like 12 phases. In other words, shopping this year's Double 11, they only need to repay the money in next year’s Double 11. It is so admirable!

  除了花唄之外,過去這一年,“親密付”的高頻出現也讓人拉仇恨到不行。“老婆想買,老公來付”,數據顯示,親密付中高達65%的開通是來自夫妻、情侶之間,而最熱衷於此的是廣東人。對此,有網友評價,“感覺廣東男人的相親市場會火爆起來”!

In addition to the Ant check later, the high frequency of “Add-on pay” in the past year also courted much envy. “The wife wanted to buy, husband to pay”, data shows that up to 65% of the opening in Add-on pay is from husband and wife, lovers, and the most enthusiastic people are Cantonese. In this regard, some netizens evaluated that "Guangdong men's blind date market will be hot"!

  雖然雙11還有好幾天,但據顯示,各家期間店已經經歷幾輪訂空、上新補貨。例如蘇寧易購、NIKE、優衣庫、小米、韓都衣舍等旗艦店。在所有剁手黨中,90後“種草”熱情最旺盛,他們承包約4成的加購商品。

Although there are still several days away from Double 11, it has been shown that the stores have gone through several rounds of orders and new replenishment during the period, such as suning.com, NIKE, UNIQLO, millet, Han clothing flagship store. The most enthusiastic is post 90s among all the members of hands-chopping people, They contracted about 40% of the additional purchases.

  中國網綜合(翻譯:杜依依)

來源: 中國網綜合    | 作者:胡金 杜依依 譯    | 責編:張雲松    審核:張淵

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