學習繪本|媒體融合發展是一篇大文章

“融合發展關鍵在融為一體、合而為一。”黨的十八大以來，以習近平同志為核心的黨中央高度重視傳統媒體和新興媒體的融合發展，習近平總書記多次在不同場合就推動媒體融合發展作出深刻闡述，提出明確要求，為媒體融合發展繪就路線圖。

“The key to integrated development lies in the integrated use of all media.” Since 2012, the CPC Central Committee with Xi Jinping as the core has attached great importance to the integrated development of traditional and new media. General Secretary Xi has expounded the significance of boosting media integration on many occasions, setting out clear requirements and a roadmap for the endeavor.

做到因勢而謀、應勢而動、順勢而為

Plan and act as required by the times

我們要加快推動媒體融合發展，使主流媒體具有強大傳播力、引導力、影響力、公信力，形成網上網下同心圓，使全體人民在理想信念、價值理念、道德觀念上緊緊團結在一起，讓正能量更強勁、主旋律更高昂。

We need to accelerate media integration, so that our mainstream media will have more extensive coverage, stronger guidance, higher public trust, and more influence. The aim is to create concentric circles of diffusion, online and offline, within which all the people will be united on the basis of common ideals, convictions, values, and moral standards, so that positive energy and mainstream values prevail.

加快從相加階段邁向相融階段

Move faster from media plus to media integration

通過流程優化、平臺再造，實現各種媒介資源、生産要素有效整合，實現資訊內容、技術應用、平臺終端、管理手段共融互通，催化融合質變，放大一體效能，打造一批具有強大影響力、競爭力的新型主流媒體。

By optimizing the process and building new platforms, we aim to achieve effective integration of various media resources and production factors, such as content, technology applications, platforms, terminals and means of management. We need to facilitate qualitative changes, amplify efficiency, and create new types of mainstream media that are more influential and competitive.

依法加強新興媒體管理

Strengthen the management of new media in accordance with the law

要使全媒體傳播在法治軌道上運作，對傳統媒體和新興媒體實行一個標準、一體管理。要全面提升技術治網能力和水準，規範數據資源利用，防範大數據等新技術帶來的風險。

We must ensure that all-media communication is run under the rule of law, and adopt uniform standards and exercise integrated management for both traditional and new media. We need to comprehensively improve our capacity for cybersecurity governance with technology, regulate the use of data resources, and guard against the risks posed by new technologies such as big data.

打造新型傳播平臺

Create new types of communication platform

要抓緊做好頂層設計，打造新型傳播平臺，建成新型主流媒體，擴大主流價值影響力版圖，讓黨的聲音傳得更開、傳得更廣、傳得更深入。

We need to pay close attention to top-level design, create new types of communication platform, establish new mainstream media, and enhance the influence of mainstream values, so that the Party's voice will spread more widely and deeply.

提高正面宣傳品質和水準

Improve the quality and level of positive communication

及時提供更多真實客觀，觀點鮮明的資訊內容，牢牢掌握輿論場主動權和主導權。主流媒體要敢於引導、善於疏導，原則問題要旗幟鮮明、立場堅定，一點都不能含糊。

The mainstream media should do their utmost to provide authentic, objective, and timely information with a clear-cut stance, and keep hold of the initiative in leading our public discourse. The mainstream media should be bold enough to guide and be skilled in guiding public opinion, with a firm and clear-cut stance on major issues of principle.

構建對外傳播話語體系

Build a discourse system for international communication

我們要把握國際傳播領域移動化、社交化、可視化的趨勢，在構建對外傳播話語體系上下功夫，在樂於接受和易於理解上下功夫，讓更多國外受眾聽得懂、聽得進、聽得明白，不斷提升對外傳播效果。

We must be fully aware of the trend in international communication towards mobile, social and visual media, and make more effort to build a discourse system for international communication. We also need to ensure our works are easy to understand and are readily accepted by more foreign audiences, thus constantly enhancing the impact of international communication.