宋秩銘先生自1974年加入傳播領域，至今已有近30年的工作經驗。 1980年加入台灣國泰建業集團。1981年國泰和奧美集團建立了技術合作關係，將西方的廣告觀念及系統帶入國泰。1985年，國泰和奧美共同創立了台灣奧美廣告公司--台灣第一家中外合資的廣告代理商。宋秩銘先生擔任新公司的經營管理人員。且在短短數年中陸續增設了公關、顧客關係行銷、視覺管理顧問及行動行銷公司。他是台灣4A協會的創始人之一，也擔任第一任的會長。

    1992年擔任中國區董事長，開始負責開發中國市場，直至今日，已在上海、北京、廣州及福州等地設置代理商，服務中國地區的客戶。

    1994年並負責香港市場，成為大中華區的董事長（中國大陸、台灣及香港）。

    1998年成為奧美國際的董事會成員。目前，奧美在大中華區是最大的傳播集團，在6個城市，有20余家公司。

    宋先生以他豐富的各種傳播領域之經驗，協助許多不同産業之客戶解決溝通與協調上的問題。且他能敏銳的掌控運用國際的廣告經營模式和策略行銷，並將其套用在台灣和中國大陸市場上。

    Mr. T. B. Song (宋秩銘)

    Chairman of O&M Greater China

    Mr.T.B. Song has worked in the communications industry for almost 30 years since 1974.

    His advertising career began at Kuo Hwa Advertising as an Account Executive, and for the next six years he worked in a number of agencies including Hwa Wei (now Grey), United and China Commercial Advertising (now FCB).

    T. B. joined Cathay Advertising in 1980; and was instrumental in the establishment, in 1981, of a technical relationship between Cathay and Ogilvy & Mather Worldwide. This led to the introduction, into Cathay, of western advertising concepts and systems. In 1985, Cathay and O&M created a joint venture company and Ogilvy & Mather Taiwan was established, which was the first agency in Taiwan with foreign investment, with T.B. as the new Managing Director. Within a few years, T.B. had set up the PR, Ogilvy One, EIG and Activation disciplines.

    He was also one of the founders of Taiwan's Association of Accredited Advertising Agencies. He served as its first Chairman and has actively worked to develop the professionalism of the advertising industry in Taiwan.

    In 1992, T.B.'s responsibilities were expanded with his appointment as Chairman of O&M China; responsible for the development of the mainland China market. Previously, he had developed agencies in Shanghai, Beijing, Guangzhou and Fuzhou.

    In 1994, T.B. became the Chairman of O&M Greater China (Mainland China, Taiwan and Hong Kong).

    In 1998, T.B. became member of O&M Worldwide board. Ogilvy is the largest communication group in China which has more than 20 companies in 6 cities.

    T. B. brings extensive experience in handling a broad spectrum of clients in all aspects of communication. He has a keen grasp of how to apply international advertising operating methods, and strategic marketing, to both the Taiwan and mainland China markets.