Having Fun in Xi'an Qujiang New District in A Metaverse Style

Recently, the "Xi'an Qujiang Great Tang All Day Mall Tourism Development Co., Ltd.— Great Tang All Day Mall Culture Tourism Integration Demonstration Block Smart Management System" in Qujiang New District successfully made it into the 2022 annual typical digital economy demonstration cases in Shaanxi Province.

In recent years, Qujiang New District has continuously cultivated the first-mover advantage of the cultural industry and empowered the transformation of industrial parks through digitization.

Taking Datang Everbright City's culture and technology as a pilot, technologies such as AR, VR, holographic projection have been applied to significantly enhance the sensory and cognitive experiences of visitors. The cultural technology is continuously expanding development boundaries with attractions like the Dayan Pagoda AR night show and digital collections.

"When playing in the Datang Everbright City, besides experiencing Tang Dynasty culture, there is a strong sense of technology with features like facial recognition payment, full WiFi coverage, and one-click call. In addition, the presence of sensor brick lights and water fountains on the streets has sparked the interest of many adults and children alike", said Ms. Wang from Henan Province. She expressed her surprise from the VR experience, which allows for an immersive journey with just a pair of AR glasses.

On-site staff explained that Datang Everbright City's pedestrian street takes culture plus technology as a pilot, using AR, VR, holographic projection, and other technologies to enhance immersion and improve visitors' sensory and cognitive experiences.

Furthermore, through technologies such as 5G cloud computing, artificial intelligence, and big data, the operational management mode of the scenic area is continuously optimized and enhanced. The area integrates wireless WiFi, music broadcasts, video surveillance, facial recognition, and bright engineering, innovatively introducing visual intercom one-click call function to provide real-time assistance to visitors.

The integration of culture, tourism, and technology has also given rise to new forms of art.

The large-scale water dance light show Dreamchase of the Great Tang Dynasty in Tang Paradise, relying on the real landscape of mountain and water gardens, creates a unique artistic conception with multiple sets of lift-able water curtain landscape art installations, multi-color laser projection, multi-dimensional water fountain equipment, fog systems, building projection, and other new rendering equipment, creating an elegant atmosphere for the audience.

The Xi'an City Wall scenic area, combining "digitalization + tourism + cultural creativity", has created 24 series and 86 digital collections that have always been warmly welcomed by consumers.

"The exquisite card face dynamics, the design elements of Chinese style, and the colorful visual effects are undeniable. The City Wall scenic area understands the young people of this generation", said citizen Xiao Yu. He mentioned that he would choose to buy the collections he likes and are reasonably priced.

From VR and AR technologies to the metaverse virtual environment, from digitalization of cultural and creative IPs to the extension of digital images, digitization is gradually enriching industry support, and Qujiang is continuously furthering the cultural tourism industry.