Linxia Extends its Invitation to Guests from All over the World,
Jointly Promoting the High-quality Development of the Cultural and Tourism Industry

On June 13th, the Linxia Hui Autonomous Prefecture Cultural Tourism Resources and Investment Promotion Conference, as part of the 2023 China Huaer Conference and the second "Huaer in Linxia by the River" Cultural Tourism Festival, was held.

Ding Sujing, Deputy Governor of Linxia Hui Autonomous Prefecture

Deputy Governor Ding Sujing introduced that Linxia is renowned for many titles, including the "Hometown of Chinese Colored Pottery", "Hometown of Huaer in China", "Hometown of Brick Carving Culture in China", "Western Dry Port", "The Original Place where Dayu Tamed the Flood", "The Eden of Ancient Animals", and "The Expo Park of Ancient Architecture". It is like a brilliant pearl embedded in the "Jade Ruyi" of Gansu Province.

In recent years, Linxia has launched the "Huaer in Linxia by the River" cultural tourism brand and has built 109 tourism areas and attractions across the entire prefecture. Among them, there are 37 national A-level tourist attractions, and the Bingling Temple World Cultural Heritage Tourism Zone has been selected as a national 5A-level tourist attraction.

Ma Dexiang, Deputy Minister of the Publicity Department of the Linxia Prefecture Committee and Director of the Prefecture Culture, Radio, Television, and Tourism Bureau

Ma Dexiang, Deputy Minister of the Publicity Department of the Linxia Prefecture Committee and Director of the Prefecture Culture, Radio, Television, and Tourism Bureau, introduced that from January to May this year, Linxia has received about 7 million tourists, achieving a comprehensive tourism revenue of about 3 billion yuan. During the "May Day" Golden Week in 2023, Linxia welcomed 3.33 million tourists and achieved a comprehensive tourism revenue of 1.27 billion yuan, ranking third in Gansu Province.

To facilitate tourists' visits to Linxia, Ma Dexiang recommended six quality tourism routes at the promotion conference: the tour of ancient animal fossil sites, the Yellow River cultural research tour, the Taizi & Lianhua Mountains Eco-tour, the folk customs and cultural experience tour, the Hezhou cultural research tour, and the red cultureance tour.

Zhu Xiaokuan, the representative of the Jinan Municipal Bureau of Culture and Tourism

Introduced by Zhu Xiaokuan, the representative of the Jinan Municipal Bureau of Culture and Tourism, the cultural and tourism resources of Jinan were promoted at the conference. Zhu Xiaokuan mentioned that both Linxia and Jinan are known as "Region by the River" and have legends related to Dayu's water control, sharing the heritage of Yellow River culture.Therefore, he expressed his hope that the two places can embark on a mutual holiday journey this summer, promoting the common development of tourism in both areas.

Zhao Juan, member of the Standing Committee of the Hezheng County Committee and Deputy County Chief

Zhao Juan, member of the Standing Committee of the Hezheng County Committee and Deputy County Chief, stated during the promotion that Hezheng, as the hometown of Dayu, boasts six world records for the discovery of ancient animal fossils. Hezheng is therefore known as the "Eastern Treasure and Plateau Chronicles" and the "Hometown of Ancient Animal Fossils". With its beautiful mountains and rivers and diverse industries, Hezheng presents a picturesque scenery of "harmonious coexistence between mountains, rivers, and people", extending an invitation to guests from all over to visit and invest in the tourism industry.

Signing Ceremony

At the promotion conference, the Linxia Prefecture Culture, Radio, Television, and Tourism Bureau signed aStrategic Cooperation Agreement for Jointly Building and Sharing Cultural and Tourism Resources Market with cultural and tourism bureaus from various cities and prefectures within the province. The Linxia Prefecture Culture, Radio, Television, and Tourism Bureau also signed framework agreements with Hanxiang Group and Ctrip Group, while the Hezheng County People's Government signed a framework agreement with Ctrip Group. At the same time, the counties and cities of Linxia Prefecture signed 19 cultural and tourism investment attraction projects, including the Hezhou Water World Amusement Complex and Hezhou Hotel Group projects, with cultural and tourism enterprises from within and outside the province, with a total investment of 3.689 billion yuan. (Wu Junli)