The Media Group of the Fifth “Voice of Shaanxi, Via Which We Communicate
with the World” Theme Publicity Campaign Visited Fengxiang District, Baoji City

On December 2nd, co-sponsored by the Shaanxi Provincial Party Committee Network Information Office and China Internet News Center (China.com.cn) and organized by SL China com.cn, “Looking at the Blooming Shaanxi for Hundred-Year Changes” -- the Fifth “Voice of Shaanxi, via Which We Communicate with the World” Theme Publicity Campaign visited Fengxiang District, Baoji City. Focusing on the key project construction and rural revitalization of Fengxiang District, the journalist conducted interviews and reports, comprehensively showing the road of progress and high-quality development achievements of Fengxiang since the county was withdrawn and established as a district.

Xifeng Liquor Technical Renovation Project Expansion Site

Located in the west of Guanzhong Plain and northeast of Baoji City,  Fengxiang District has won a number of national honors, such as National Civilized County, National Health County, and National Garden County, has been awarded the title of “Top 100 Counties with Investment Potential in Small and Medium-sized Cities in China” for ten consecutive years, and has been ranked among the “Top 10 Counties” in Shaanxi Province for four times. It is the only county in Baoji to be listed in the “Top 100 County Economy in Western China” in 2020. In 2020, Fengxiang District realized the local GDP of 23.977 billion yuan, the local financial revenue of 529 million yuan, the gross industrial output value above the standard of 29.791 billion yuan, the total retail sales of social consumer goods of 5.209 billion yuan, and the per capita disposable income of urban and rural residents reached 35,651 yuan and 14,403 yuan respectively.

Liu Lin, General Manager of Shaanxi Liulin Liquor Group, is being interviewed by Journalists

Huilan Hand Woven Fabric Training School

Cultural Wall Paintings of Huaibei Village, Chencun Town

In recent years, Fengxiang District, in line with the goal of “Actively Integrating into the Main Urban Area, Striving to be a Pioneer in Development”, adheres to the principle of driving large investment with large projects and promoting large development, and tries its best to grasp projects, promote investment and stabilize growth. In 2021, 170 key district-level projects in five categories were implemented, with a total investment of 35.31 billion yuan and annual planned investment of 13.01 billion yuan. By the end of November, 12.278 billion yuan of investment had been completed, accounting for 94.37% of the annual planned tasks and 100% of the rate of operation. Among them, 113 projects have been completed and put into operation, including Xifeng Liquor expansion and technical renovation, and 57 projects, including quality improvement, technical transformation and industrial tourism of Liulin Liquor Industry, are being accelerated.

It is understood that during the thematic interview activity, the media group has visited Xifeng Liquor expansion and technical renovation project site, Liulin Liquor Industry quality improvement, technological transformation and industrial tourism project site, Huilan Folk Culture Co., Ltd., Huaibei Village, Chencun Town, and other places. Through in-depth understanding of local project construction, industrial development, cultural inheritance and rural revitalization, and the full use of provincial mainstream media communication resources such as websites, clients, Weibo, wechat, Toutiao, Tiktok and other all-media means, they collected and published image-text articles, news videos, aerial videos, short videos, HD images and other contents, realizing multi-channel, multi-dimensional, international and matrix communication.  (Ji Wenyan)