Liushen Florida Water to hit African market

One of the officials of Shanghai Jahwa United Co., Ltd. displaying and explaining about some of their products to African journalists

Florida water, a product of Shanghai Jahwa United Co., Ltd. in China, which protects people from mosquitos’ bites for seven hours, is set to hit the African market.

The product will subsequently reduce malaria, which is mostly caused by mosquito bites, in Africa once it is widely used in most African countries.

Speaking to African journalists at the Shanghai KuaYue factory on Tuesday, 17th July, 2018, Kevin Xiong, the company’s Strategic Business Development Manager of the Oversea Business Unit, said the Florida water, under its Liushen brand, is already visible in two African countries which are Mauritius and Zambia.

He said Liushen Florida Water, which has multifunctional use such as bug spray, sterilizer, and muscle relaxant, itch soother, has already captivated the minds of its users, in not only Africa but China, the U.S, Southeast Asia, and some European countries.

“When you apply the water on your body, which has a pleasant smell, you will not experience any mosquito bite for seven hours. In Africa, there are three Liushen brand products that are visible in the market which are Florida water, shower cream and soap. In the U.S, we have both Liushen and Herborist brands there and the products of these brands are facial mask, shower cream and Florida water,” he revealed.

He said Shanghai Jahwa United Co., Ltd., with its mission to create beautiful and healthy lifestyles for everyone, and a clean and delightful home for every family, is manufacturing products for cover skin, personal and home care.

He noted that the Florida water is very effective because it was discovered and manufactured as part of the Chinese traditional medicine.

Han Qiao, Product Development Team’s senior chemist of the Research and Development Department, said whenever they want to manufacture a particular product, they will first try to understand what the customers want and also get their feedbacks about their existing products.

She said 3% of the company’s total revenue is used for research and development, adding that 60% of the researchers have master’s degree and above.

“Research is the bedrock for a leading brand and for a home and personal care industry like Shanghai Jahwa United Co., Ltd., it is always important to embark on serious research so as to meet every standard set for our products. We produce body lotions, among many other products,” she said.

She reiterated that Liushen Florida water is the company’s most popular product right now because of its effectiveness in destroying mosquitoes, and also helps someone to stay cool if the person is feeling heat in his/her house.

Responding to challenges they face in the oversea market, Ye Weiming, the company’s Chief Sales Officer, said there are different laws and regulations and also different consumer targets, among other challenges.

Quizzed on the company’s communication strategy for consumer’s understanding of their products, he said they first do a thorough research about what the global consumers want and try to reach them through the traditional, social and new media.