More than 2.6 billion yuan ($400 million) was spent on dining, entertainment and shopping in Beijing during the New Year holiday, with the "white economy" becoming a new growth point.
Since Beijing has won the right to hold the 24th winter Olympic Games, the excitement and interest over winter sports of the masses has been soaring.
Ice and snow sports, as well as sports equipment, sites, events, training and other related industry also enjoy greater development, this is the so called ”white economy”.
According to a report from the China Tourism Academy, the domestic winter travel market over 2016 and 2017 was worth 270 billion yuan.
This is forecast to expand to 670 billion yuan in 2021 and 2022.