大家好，歡迎來到碰詞兒現場！咱們今天要談論“文創産品”。
2018年7月1日，“全球四大博物館”之一的大英博物館在天貓平臺開設旗艦店。
店裏出售各種主題的膠帶、手包、手機殼等商品，主題包括羅塞塔石碑、埃及木乃伊、日本名畫“神奈川沖浪裏”以及劉易斯島象棋等。
首批發售的20款産品中，15款已經暫時售罄。據國內科技新聞網站36氪報道，該店舖上線首日就吸引了3萬多粉絲，到7月23日，已經達到13.1萬。
最近幾年，隨著國家對文創産業的大力支援，人們對博物館的“副業”也越發熟悉。故宮在淘寶和天貓的兩家店共有約366萬粉絲，目前在售的商品超過500件，其中部分商品的月銷量超過1萬件。
cultural and creative product
Hi! Welcome to “About China”!
In today’s program, we will talk about ” cultural and creative product”.
The British museum, one of the world's four largest museums, opened its flagship store on Tmall on July 1, 2018.
The store sells tapes, handbags, mobile phone shells and other items with various themes such as the Rosetta stone, Egyptian mummy, Japanese art The Great Wave off Kanagawa and the Isle of Lewis chess pieces.
The store first launched 20 items, 15 of which have been temporarily sold out. The store attracted over 30,000 followers on the first day, according to 36Kr, a Chinese technology news provider, with the number having grown sharply to 131,000 as of July 23.
In recent years, with the country's strong support for the cultural and creative industry, people have become increasingly familiar with the "avocation" of museums.
The Palace Museum, known as the largest museum in China, now has one Taobao store and one Tmall store with a total of around 3.66 million followers. The two stores have over 500 products for sale, several of which registered monthly sales volume of more than 10,000.
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