The idea of sustainable consumption
Hi! Welcome to “About China”!
In today’s program, we will talk about ” The Idea of Sustainable Consumption”.
More than 70 percent of Chinese consumers understand the idea of sustainable consumption, according to a report released by the China Chain Store and Franchise Association.
Sustainable consumption provides for the basic needs of consumers while improving their lives, the report said. Sustainable consumption means buying products or services that have the least pollutants and do minimum harm to the environment.
More than 30 percent of those surveyed believed strongly that personal consumption has a direct impact on the environment, and more than 40 percent basically agreed, indicating that more than 70 percent of Chinese consumers were aware of the benefits of sustainable consumption, the report said.
According to the report, more than 70 percent of respondents were willing to pay 10 percent more for sustainable products or services over nonsustainable ones.
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