The New South Wales of Australia is the largest state in gross regional production，which takes up 1/3 of the gross value of production in Australia. Sydney, the capital of New South Wales, is Australia's gateway and widely known in China.
There are about 200 companies and brands in Australia to attend the first China International Import Expo. Among them, 60 from New South Wales, accounting for about a half, mainly in the fields of food agriculture, health care, consumer goods retail, and service industry. For example, a New South Wales company，which served in supplying food for small and medium-sized supermarkets in Australia, brought a group of famous food products from Australia to the expo, aimed to help these Australian brands expanding market in China. Furthermore, a company that produced fresh milk and dairy products without any antiseptic treatment, came to the expo as a representative of Australian agricultural products.
It was the first time for Australian companies attended an expo in China on such a large scale. Australian companies know that the booth of the first China International Import was hard to get, therefore all the companies attached great importance to the expo for promoting their products. For example, a wine company introduced their wine as early as September in Shanghai. It released wine made from century-old grape trees planted in the 1914, so the wine had a high quality.
New South Wales has always attached great importance to its economic and trade relations with China. The state government office was established in Shanghai in 2009 owing to Shanghai's prominent position in China's economy, trade, finance, and various fields. In the past nine years, the state government office has promoted the development of Chinese companies such as Bright Food (Group) Co., LTD and Greenland Group to Australia, and also promoted the enterprises of New South Wales to come to China.
Since the establishment of the state government office, the Chinese companies has paid attention on Australia's hotspots and investment from minerals to agriculture, then to real estate and tourism, and to biomedical and health fields in the past two years, especially for medical innovation and old-age care. In turn, the signing of the China-Australia Free Trade Agreement (FTA) has given Australian medical companies the opportunity to enter the Chinese market. In recent years, Australian companies have cooperated with Chinese companies. For example, Australian oldage care institutions have set up nursing homes in Qingpu District, Shanghai. The cooperation between enterprises of the two countries in these fields is very active. The China-Australia FTA allowed Australian private medical institutions to set up branches in certain areas of China, which let the Australian companies to feel the openness of China.
With only 25 million populations, Australia already had 16 Nobel Prize winners in history. With this population base, the proportion of awards in Australia is very high. Many of the winners were in the medical field, highlighting the innovation of Australia. Many Australian new drugs and new medical devices had advantages on innovation. The old-age care industry of Australia was leading the international market, that was the reason why many Chinese companies went to Australia for researching and investigating the medical industry.
During the expo, Chinese buyers and more than 60 export companies from various industries in New South Wales discussed business opportunities face to face, experienced the diverse and high quality products and services of Australian companies, and felt the professional level of Australian companies. Level. The companies of New South Wales are also gain a lot in the Expo. For example, the government and associations of New South Wales have hosted the official launching ceremony for the entry of Australian cherries into China. It is the first time that Australian cherries“handshakes” with the Chinese market. Chinese buyers are delighted to discover that Chinese consumers are expected to taste fresh cherries from New South Wales within four days by air, and the market competitiveness between Australian and American cherries are equally matched.
