Braun Atelier TV and latest iMac 24 博朗專業級電視 & 08新款iMac
Braun T1000 radio and PowerMac G5/Mac Pro 博朗T1000型收音機 & Mac Pro(PowerPC G5)
Detail of the radio perforated aluminum surface 以上兩者外表的排孔鋁合金材質
Braun T3 pocket radio and Apple iPod 博朗T3口袋收音機 & iPod 1st Generation
Braun L60 sound system and Apple iPod Hi-Fi 博朗L60音響系統 & iPod Hi-Fi
Braun LE1 speaker and Apple iMac 博朗LE1音箱 & iMac
Some people will probably call these examples a “rip-off” but, in a world where industrial design and art are constantly being recycled into new work, I just see Apple’s products as a great evolution to classic concepts. Now, as I look at Rams’ work I can’t help but to wonder: which of these old Braun designs will Apple revive next? Is there a MacBook Air—the rumored ultra-slim wire-free portable that seems to be the favorite bet for tomorrow’s keynote—in there? Dieter Rams Gallery Hopefully, we’ll discover at least some answers tomorrow. See you at Macworld! 有人可能會把這些例子叫做“蘋果抄襲”,但在現實中工業設計乃至藝術本身本來就是不斷繼承變化,加工迴圈的。從這個角度看,Apple的産品是在經典基礎上不錯的演變。不管是Ive或是Dieter Rams,他們所提倡的所謂“簡單”的造型形態不是指設計風格,因為造型形態只是物理表像,達到簡化造型有多重手段。從斯堪的維亞的設計中可以看到,通過近乎完美的人機效用設計、通過對材料特質的利用,造型形態的簡化被作了最好的闡釋。約瑟夫艾爾伯斯教導學生通過對“材料的經濟使用”來作設計,形成簡單而在“視覺上和構造上的不同層次”,這種對材料與造型關係的研究,是不“粉飾”設計、求簡約精緻的精要。丹麥工業設計師Jacob Jensen相信“設計是一種語言,它能夠被任何人理解”。
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